Design Sprint Masterclass – Jake Knapp
Learn everything you need to start running your own Design Sprints with confidence
The official Design Sprint course from AJ&Smart and Jake Knapp!
The toolkit that teaches you not just the Design Sprint process, but the art of running (and selling!) stress-free Sprints with confidence and success.
The Official Design Sprint Masterclass includes everything you need to start running Sprints in a matter of days…
- 70+ videos that take you through every step of the Design Sprint process
- Actual resources, slide decks and checklists that we use at AJ&Smart when running Sprints with our clients
- Access to a hyper-engaged community of Sprinters that can support you on your learning journey
- Access to regular coaching calls (lead by senior AJ&Smart Sprint team members, and occasionally Jake Knapp himself!)
- Access to updates and new resource additions whenever we add them (you can rest assured that you’ll always be learning the most up-to-date version of the Sprint with us!)
By taking this course you’ll be a Certified AJ&Smart Design Sprint Facilitator – we issue a signed certificate upon completion (signed by us and Jake Knapp!)
The survey conducted among the Design Sprint Masterclass alumni shows higher work satisfaction and increased revenue for course participants:
- 92% of Design Sprint Masterclass graduates enjoy their work more after learning the Sprint
- 94% are confident that knowing the Design Sprint will further their career
- 47% of the graduates have earned an additional $10,000 to $50,000 after taking the course (13% surveyed grads have added between $50,000 and $100,000!)
Course Curriculum
Getting started
- Start here!
- History of the Design Sprint with Jake Knapp (33:17)
Resources to get you started
- Sprint Preparation Guide
- Facilitator’s Slide Deck (Powerpoint, PDF & Keynote)
- Facilitator’s Daily Checklist
Before the Sprint
- Introduction (3:22)
- What is a design sprint? (10:46)
- What problems should you solve in a Sprint? (2:39)
- How to choose the right people for the Sprint team (4:29)
- Preparation & research before Monday (6:56)
- Materials (6:56)
- Common Questions & Pitfalls (4:44)
Day 1 – Alignment & Solution Sketching (team workshop)
- Introduction (1:16)
- Kickoff (setting the scene) (0:48)
- Expert Interviews (7:14)
- Expert Interviews: An Update! (3:46)
- Finding the Most Important Challenges (HMW Voting) (4:17)
- Long Term Goal & Sprint Questions (12:45)
- How Might We vs. Can We Questions (3:20)
- Drawing the Map & Choosing the Target (12:00)
- Lightning Demos (7:00)
- Concept Sketching (in 4 parts) (16:00)
- Common Questions & Pitfalls (10:13)
Day 2 – Deciding and Storyboarding (team workshop)
- Introduction (1:30)
- Concept Voting (7:32)
- Solution Presentation (5:15)
- Straw Poll & Decider Vote (5:59)
- User Test Flow (pre-storyboarding exercise) (10:47)
- Drawing the Storyboard (7:50)
- Common Questions & Pitfalls (7:28)
Day 3 – Prototyping
- Introduction (0:53)
- Prioritising Key Screens from the Storyboard (1:00)
- Delegating and Assigning Tasks (2:17)
- Tools and Techniques (3:28)
- Non-Digital Prototypes (2:31)
- Common Questions & Pitfalls (8:54)
Day 4 – User Testing
- Introduction (0:44)
- Recruiting User Testers (4:58)
- Qualifying User Testers (4:07)
- Scheduling the Tests (3:31)
- Preparing for the interviews (2:23)
- Tools and Setup (2:03)
- Conducting the Interviews (4:07)
- Common Questions & Pitfalls (5:26)
After the Sprint
- Introduction (1:58)
- Summarising the Results (2:51)
- Checking-back (Following Up) (1:21)
- Common Questions & Pitfalls (7:53)
The Iteration Sprint
- Why do an Iteration Sprint? (1:02)
- How the Iteration Sprint Works (2:54)
- Common Questions & Pitfalls (6:07)
Downloadable Resources
- Sales Pitch Creation Guide
- On-boarding the client – Email template
- User Tester Recruitment Guide
- User Tester Recruitment – Email sample
- Delivery Summary Template
Advanced Facilitation
- Introduction (1:04)
- Setting Expectations (4:12)
- Showing Examples (2:00)
- Dealing with Skeptics and Trouble Makers (6:12)
- Staying on Time (2:15)
- How to Choose the Right Number of Dots (4:23)
- Maintaining the Groups Energy Levels (3:11)
- Common Questions & Pitfalls (5:19)
Q&A with Jake Knapp
- Can you use the Sprint for complex enterprise products? (4:29)
- What if your team comes to the Sprint with pre-conceived assumptions instead of user research (6:59)
- How do you deal with people who are very protective of their ideas? (5:50)
- Do you have to be experienced and/or charming to be a good facilitator? (3:20)
- What if the client already has an idea of what they want to prototype when they come to the Sprint? (3:29)
- Can you use Design Sprints for Marketing campaigns? (3:43)
Live Q&A’s (Optional)
- Selection of LIVE Q&As
BONUS: How to convince your team (or client) to do a Design Sprint
- BONUS: AJ&Smarts sales process (5:12)
- BONUS: Lightning Decision Jam
- BONUS: A new program for business owners & CEOs!
Insights from Jake Knapp
- Sprint Story: Slack (5:57)
- Sprint Story: Savioke (14:49)
Congratulations! You’re Done!
- Congratulations and thank you from AJ&Smart (3:04)
- CONGRATS from Jake Knapp *NEW* (3:38)
- How do I get a certificate, and what do I do with my life now?!
