Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Brainfluence explains how to practically apply neuroscience and behavior technology
and behavior research to better market to consumers by understanding their decision
patterns. This application, called neuromarketing, studies the way the brain responds
to various cognitive and sensory marketing stimuli. Analysts use this to measure a
consumer’s preference, what a customer reacts to, and why consumers make certain
decisions.
With quick and easy takeaways offered in 60 short chapters, this book contains key
strategies for targeting consumers through in-person sales, online and print ads, and
other marketing mediums. This scientific approach to marketing has helped many
well-known brands and companies determine how to best market their products to
different demographics and consumer groups.
Discover ways for brands and products to form emotional bonds with customers
Find ideas for small businesses and non-profits
Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on
using brain and behavior research in marketing, advertising, and sales. Brainfluence
delivers the latest insights and research, and will give you an edge in your marketing,
