PRO EDU – Marketing Your Photography Business
WEBSITE OPTIMIZATION & STRATEGY
Do you find it hard to make time for digital marketing between shooting and editing? Have you ever felt stuck when it comes to writing about yourself or your brand? Do you have a clear strategy for your website and your social media calendar?
As photographers and retouchers, we’re in a crowded industry where it’s tough to get new clients. The marketing and business side of the gig doesn’t exactly come naturally to creatives. And sometimes, especially when you’re working 40+ hours a week, there’s just not enough time to sit down and power through it.
In this PRO EDU tutorial, you will learn how to get more attention for your brand by developing a customized marketing strategy. You’ll gather ideas on ways to tell your story in your own unique, authentic voice – in a style that is designed for the web and social media. By learning techniques to drive inbound traffic to your website and building effective outbound marketing campaigns you’ll gain a firm understanding of where your next clients are coming from.
Regardless of your current website platform, or if you have a website at all, this tutorial will help you grow your photography business by walking alongside marketing expert, Jared Bauman. He’ll provide you with checklists and tools of proven approaches so that you can avoid guessing or procrastinating. These best practices will give you a toolbox of skills that help you make the best of your time as a creative, allowing you to focus on the high profit marketing strategies.
This tutorial is for photographers who find marketing to be a chore, retouchers who need a clear content strategy, or any new creative entrepreneurs who want fast actionable steps to optimize their online presence and get more clients.
This online business photography tutorial is available for download AND streaming. Learn more about PRO EDU Streaming Plans.
LESSON OVERVIEW
01. PREPPING YOUR HUB
- Getting Started (2:47)
- Identify Your Marketing Plan (4:37)
- Utilize Search Engines (5:17)
- Understand Your Website (5:50)
- Optimize Your Website (4:51)
- Optimize For Mobile (3:57)
02. SITE AUDIT
- Indexing (5:17)
- Googling Your Name (4:26)
- Testing Page Speed (6:43)
- Checking For Broken Links (3:15)
- Site Audit Q & A (14:32)
03. CONTENT CREATION
- Forming Your Content (6:07)
- Researching Searcher Intent (6:54)
- Writing In Your Voice (4:22)
- Publishing to a Blog (8:44)
- Content Q & A (11:45)
04. BUILDING YOUR HUB
- Setting Up Pin Descriptions (3:45)
- Outbound Channels with Instagram (4:50)
- Outbound Channels with Facebook (7:25)
- Outbound Channels with Email (4:25)
- Segmenting Email Lists (4:22)
- Building an Email Campaign (3:37)
- Closing Thoughts (3:04)
