ADworld Experience 2019
More than 20 hours of videos + PDF slides
All videos of the advanced seminars (1.5h each) and the PPC & CRO cases (30 minutes each) of the international session of ADworld Experience presented on April 4 and 5, 2019.
ADVANCED SEMINARS (4/4/19):
Google Ads
- Brad Geddes (AdAlysis) > How to be successful with the Google Ads changes
- Mark Irvine (WordStream) > Writing new ads for the next age of search
- Frederick Vallaeys (Optmyzr) > Automate your optimization with scripts
Facebook Ads
- Amy Bishop (Cultivative) > How to integrate Facebook Ads into your multi channel strategy
- Ruth O’Brien (Disrupt Marketing) > Creating Facebook Ads that convert
Other Networks & Tools
- Michelle Morgan (Clix Marketing) > Audience targeting at all stages of the funnel
- Ann Stanley (Anicca Digital) > Cross platform strategies in Linkedin, Twitter and Facebook Ads
Conversion Rate Optimization
- Jono Alderson (Yoast) > Speed performance optimisation deck
- Valentin Radu (Omniconvert) > Ecommerce growth through customer experience optimization
REAL PPC & CRO CASES (4/5/19):
- PPC for contract based services (Ann Stanley)
- CRO with Google tools (Jono Alderson)
- Online & Offline in Location-Based Ads (Martin Roettgerding)
- Search and Social Made Better Together (Mark Irvine)
- Actionable PPC data (Brad Geddes)
- Optimizing campaigns for quality leads (Michelle Morgan)
- Challenging Google’s machine learning (Miroslav Varga)
- The compound effect of CRO (Valentin Radu)
- House of Marley successful integration (Ruth O’Brien)
- Addition by Subtraction: Restructuring Paid Search Campaigns for Results (Amy Bishop)
- Personalisation Through the Customer Lifecycle (Shahina Meru – Megane Bellod)
- Unlocking Tailor Made Targeting (Tom McCarron)
- Tavola rotonda ENG e premiazione PPC Casars Award 2019
