Steve Gordon – ReferralsOnAutopilot
How to increase the number of referrals you get without having to ask for them.
For many professionals, asking for referrals is uncomfortable, even painful. You often feel like you’re imposing on your clients and colleagues. As a result, most people don’t get even a fraction of the referrals that are available.
I’ll show you how to attract referrals, without having to ask 1-on-1 so you can avoid that “salesy” feeling.
Leverage simple, low-cost marketing tools to reduce the time you spend turning referrals into clients
Every year a ton of business is lost because busy professionals don’t have a plan for dealing with referrals that don’t become clients right away.
The old methods of follow-up calls and emails repel your prospects and turn you into a pest. (You know how you feel when someone hounds you every two weeks…eventually you stop taking their calls.)
I’ll teach you how to use simple, low-cost marketing tools to follow-up in a way that prospects welcome. This is how to turn more referrals into clients, and build a consistent stream of referral business (“on Autopilot”).
How to put together a referral kit that delivers value to your potential client and to the person who refers them
People get uncomfortable with referrals (both asking and giving) because the implication is that, “if I refer my friend to you, you’re going to sell him something.” And no one likes to be sold.
I’ll show you how to reverse those referral fears using a “Referral Kit” that your referral partners and clients can give to their contacts as a low-threat way of introducing you.
You’ll be positioned as an expert, your referral partner or client will look like a hero and your potential client will find it easy to say yes to moving to the next step in the buying process.
Yet, a separate survey by best-selling author John Jantsch found that 79.9% of businesses have no system for getting referrals.
If your business relies on word-of-mouth or referrals and you don’t have a plan for making them happen consistently, then one small disruption in the flow of referrals (like a key referral partner dying or retiring or moving) will seriously impact your business.
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