Justin Rondeau and John Grimshaw – Analytics and Data Mastery
Analytics & Data Mastery Course Details
In this 7-hour course, you’ll learn how to curate, read and apply data to grow your business.
Module 1:
An Introduction to Data Analysis
- Lesson 1: Introduction from the Instructors
- Lesson 2: Here’s What To Expect
- Lesson 3: What Data Analysis Is (And What It Can Do for Your Business)
- Lesson 4: Why All Business Must Be Data-Driven
- Lesson 5: Analysis and the Funnel
- Lesson 6: What Data Matters to Business
- Lesson 7: Data Analysis Building Blocks
Module 2:
Data Collection Strategies
- Lesson 1: Introduction to Google Analytics
- Lesson 2: Google Analytics Layout & Understanding
- Lesson 3: Introduction to Google Analytics Segments
- Lesson 4: Tracking Site Visitors
- Lesson 5: Using the UTM Parameter Builder
- Lesson 6: Pulling CRM & eCommerce Data
- Lesson 7: Pulling Paid Traffic Data
- Lesson 8: Creating and Naming Retargeting Lists
- Lesson 9: Starting with Data
- Lesson 10: Finding Outliers with Math
Module 3:
Top of Funnel Analytics
- Lesson 1: Top of Funnel Goals & KPIs
- Lesson 2: New Visitors
- Lesson 3: Direct Visitors
- Lesson 4: Retargeting & Segmentation
- Lesson 5: Total Visits
- Lesson 6: Top of Funnel Deep Dive Metrics
- Lesson 7: Channel Splits
- Lesson 8: Bounce Rate
- Lesson 9: Branded Search Volume
- Lesson 10: Top of Funnel Pixeling
- Lesson 11: Visits
- Lesson 12: Applying Top of Funnel Metrics
Module 4:
Middle of Funnel Analytics
- Lesson 1: Middle of Funnel Goals & KPIs
- Lesson 2: Visitor Recency
- Lesson 3: Banner Click %
- Lesson 4: Leads Generated
- Lesson 5: Tracking Middle of Funnel Retargeting Lists
- Lesson 6: Direct Visitor Count
- Lesson 7: Middle of Funnel Deep Dive Metrics
- Lesson 8: Social Media Followers
- Lesson 9: Banner Click % at the Post Level
- Lesson 10: Number of Comments
- Lesson 11: Number of Social Shares
- Lesson 12: Applying Middle of Funnel Metrics
Module 5:
Bottom of Funnel Analytics
- Lesson 1: Bottom of Funnel Goals & KPIs
- Lesson 2: Number of Goods Sold
- Lesson 3: Retargeting & Segments
- Lesson 4: Average Order Value
- Lesson 5: Revenue Per Visitor
- Lesson 6: Days to Conversion
- Lesson 7: Bottom of Funnel Deep Dive Metrics
- Lesson 8: Channel Split (Offers)
- Lesson 9: Bounces (Offers)
- Lesson 10: Promo Email Campaigns
- Lesson 11: Funnel Evaluation
- Lesson 12: Applying Bottom of Funnel Metrics
Module 6
Retention and Monetization Analytics
- Lesson 1: Retention & Monetization Goals & KPIs
- Lesson 2: Membership Retention Report
- Lesson 3: Traffic ROI Report
- Lesson 4: Refund Report
- Lesson 5: Monetization Funnel Conversion Rate
- Lesson 6: Retention & Monetization Deep Dive Metrics
- Lesson 7: Content Email Metrics
- Lesson 8: Cohort Analysis
- Lesson 9: Reputation Score
- Lesson 10: Qualitative Trend Report
- Lesson 11: Customer Lifetime Value
- Lesson 12: Applying retention & Monetization Metrics
Module 7
Running a Data Driven Business
- Lesson 1: Analytic Decision Making
- Lesson 2: Applying the Analyst’s Toolkit
- Lesson 3: Segments & Drilling Down
- Lesson 4: Analytic Trends
- Lesson 5: Business Analyses to Start Immediately
- Lesson 6: Transitioning from Reactive to Proactive Analysis
Access Download Analytics and Data Mastery – Justin Rondeau and John Grimshaw right now!
Delivery Method:
After your purchase, you’ll get access to the downloads page. Here, you can download all the files associated with your order.
Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from Vinlearn.
