Peter Davis – Flipping Websites For Profit
Introduction
You might have read, seen, or heard about the new guy on the investment block, buying, fixing and cashing in on Web real estate. Meet the concept of web site flipping — every day more and more people are cashing in!
There’s serious money to be made in this new market.
This book will walk you though the ins and outs of web site flipping, and teach you how to buy, add value, and then sell your site for a profit. By the end of this book you’ll have an in-depth understanding of the dynamics of on line real estate, and be equipped with the knowledge and tools to start building your own portfolio.
It doesn’t matter if you’re new to online investment, or you’ve already completed a couple of transactions. You’re sure to find some amazing nuggets of wisdom in the great book.
What’s Inside?
Site Flipping Demystified
We begin the journey by taking you on a guided tour of the evolution of the web property marketplace. We start in the days before the bubble burst, and walk through the changes the online property landscape has seen since then. You’ll also be introduced to some of the broad concepts involved in flipping web sites for profit—concepts we’ll use through the rest of the book.
Buying a Site
Some say that finding a good site to flip is like finding a needle in a haystack. In this section, we show you how, with the right tools, clever research, and effective evaluation, that haystack isn’t as big as it may seem. We’ll discuss where to look for sites to purchase, how to assess their profit potential, how to value them, negotiating with the seller, and transacting the deal.
Adding Value
Now that you’ve bought your site, it’s time to roll up those sleeves, open the toolbox, and get your hands dirty. While we can’t discuss every possible way that you could add value to your site, we will step through the key elements that, when improved, can send the value of your site through the roof.
Selling a Site
The renovations are finished, and it’s time to put up the for-sale sign. Just like the physical real estate market, there’s plethora of ways to take your site to market. In this chapter, we’ll explore the pros and cons of each option, and reveal some of the techniques you can use to make sure your site sells for the top dollar.
Resources
This handy reference list summarizes the good and bad points of the sites, tools, and other resources we’ve mentioned in the chapter, to make it easy for you to find your way around the busy site-flipping market
Site Valuation Worksheet
Print this practical worksheet when you come to estimate the value of your site. It consolidates the detailed advice from the chapter into a simple format that will ease the process of web site evaluation.
About the Authors
Peter T. Davis
Peter T. Davis is a SitePoint Advisor. He has been working online for more than eight years as a webmaster, community builder, domainer, and SEO. His first successful web site came from his passion for hobbies-it was a community for coin collectors, called CoinTalk.1 Currently, his main focus is on search engine marketing with InsuranceDesk.com, a startup in the insurance industry.
Peter specializes in link building and keyword analysis, which he believes are the two keys to a successful search marketing strategy. You can find more about him at his blog http://www.petertdavis.net/
Georgina Laidlaw
Georgina Laidlaw has viewed the Web from just about every conceivable angle since she entered the industry in 1998. Since completing her Bachelor of Business-Marketing, with Distinction, she worked in several creative roles for web agencies before finally settling with SitePoint.
Georgina assisted in the development of Brendon Sinclair’s critically acclaimed, best-selling product, The Web Design Business Kit, and plays a crucial editorial role in virtually every SitePoint publication, including SitePoint’s extremely popular newsletters, articles, books and kits and, of course, its online Marketplace.
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