Don’t Make Me Think: A Common Sense Approach to Web Usability – MarketingSherpa & Steve Krug
Don’t Make Me Think: A Common Sense Approach to Web Usability
#1 bestselling Web design guide of all time is now updated with 3 new chapters and *loads* of inspirational samples. Must-read instructions for every marketing exec who approves or oversees a Web site. Entertaining and revelatory!
MarketingSherpa Review: We can’t say enough good things about this book. It’s short-and-easy to skim with loads of illustrations… and it will make designing or approving Web sites much simpler for you. Here at MarketingSherpa we make this book *required* reading for all of our staff including marketers, researchers, Web designers, and even interns.
Steve Krug’s first edition, originally published in 2001, sold more than 100,000 copies making it one of the most massively read marketing and business books of this decade. He’s now revised and updated ‘Don’t Make Me Think’ to include three all-new chapters:
#1. Why people really leave Web sites
#2. How to make sites usable and accessible (CSS tips)
#3. “Help! My boss wants me to…” (how to battle ill-conceived CEO design ideas)
Plus, this book is a darn fun read for anyone who’s ever surfed the Web. Who knew that practical design instructions could be so entertaining?
Next time you have a meeting with your designer, or your boss, or a new underling, arm yourself with ‘Don’t Make Me Think’. Let Steve Krug’s gentle humor, clearly explained advice, and real-life illustrations educate everyone. Your Web site’s visitors will thank you for it (and so will your bottom line.)
P.S. Did we mention we ship in 24 hours, and we have 100% money-back satisfaction guarantee policy. Go for it — get copies for everyone in your design and marketing department today!
TABLE OF CONTENTS
Preface: About the Second Edition
Foreword: By Roger Black
Introduction: Read Me First
Guiding Principles
Chapter 1: Don’t Make Me Think
Chapter 2: How We Really Use the Web
Chapter 3: Billboard Design 101
Chapter 4: Animal, Vegetable, or Mineral?
Chapter 5: Omit Needless Words
Things You Need to Get Right
Chapter 6: Street Signs and Breadcrumbs
Chapter 7: The First Step in Recovery is Admitting That the Home Page is Beyond Your Control
Making Sure You Got Them Right
Chapter 8: “The Farmer and the Cowman Should Be Friends”
Chapter 9: Usability Testing on 10 Cents a Day
Larger Concerns and Outside Influences
Chapter 10: Usability as Common Courtesy
Chapter 11: Accessibility, Cascading Style Sheets, and You
Chapter 12: Help! My Boss Wants Me to___________.
Recommended Reading
Acknowledgments
Index
Includes 142 Color Screen Shots, Illustrations & Tables
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