Running a Design Business: Self Promotion – Sean Adams
Running a Design Business: Self Promotion
By: Sean Adams
Duration: 1h 23m
Released: March 8, 2016
Description:
You probably know the names of many design greats. Chip Kidd, Marian Bantjes, Debbie Millman—and Sean Adams. What do they have in common? These designers know how to promote themselves. Self-promotion is essential for freelancers and studio heads alike. Fortunately, there are more and more ways designers, and creatives in general, can get the word out about their businesses, from business cards and Behance, to blogs and design conferences.
In this course, Sean takes you through the steps of determining what your design identity is and developing the essential pieces every promotional system needs. He takes a deep dive into some of the more complex and critical components, such as developing an effective and elegant website, and also touches on topics one might not think of—such as writing an effective bio and working with colleges to give back and brand build. Learn how to let the world know who you are and what you do. Start promoting your design career now.
Topics include:
- Compiling brand assets: your CV, images, and project descriptions
- Creating a website to showcase you and your portfolio
- Creating business cards
- Sending thank-yous
- Managing your social media presence
- Joining AIGA and other design organizations
- Participating in events and conferences
Contents:
- Introduction
- 1. The Brand Assets
- 2. Your Website
- 3. Print Materials
- 4. Communications and Social Media
- 5. Community
- Conclusion
About the Instructor:
Sean Adams is the chair of Graphic Design at ArtCenter and designs for clients such as Adobe.
Sean was a founding partner of the noted firm, AdamsMorioka. He is the only two-term AIGA national president in the organization’s 100-year history. Adams has served on the AIGA national board three times, and was AIGA Los Angeles president.
In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. Adams is an author of multiple magazine columns and several best-selling books. He has been cited as one of the forty most important people shaping design internationally in the ID40, and one of the top ten most influential designers working today by GDUSA. His blog, burningsettlerscabin, is regularly listed one of the ten best design blogs in the United States.
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