How To Find Clients – Chris Do (The Futur)
Creatives need to do more than just create.
We all graduate from design school with the mindset that as long as we produce great work, more work will come. Unfortunately, that’s far from the truth. You have to be able to sell that work to people.
You need to make yourself known.
How do you start to sell your work to people? Before you can sell it to those people, you have to be able to reach them. And in order to reach them…well, you’ve got to learn more about them, and let them know who you are.
Your perfect client is out there.
Yes, you have a product or service to sell, but you also have a brand to build. An inbound marketing strategy is an effective way to build your brand’s presence online, and show prospects and leads what you’re capable of.
Learn how to market your business
Attract more leads
Create a strong online presence that makes it even easier for prospective clients to find you.
Build your brand
Promote your business to increase your brand’s recognition and familiarity to prospects.
Understand every channel
Know what content goes where to create the most impact, reach more leads, and create a customer base.
What’s Included
Inbound vs. Outbound
• Learn which strategy can be most effective for your business.
• Both inbound and outbound methods are highly effective, but there’s one that might be the secret sauce to making your business boost online. Chris and Ben teach you how both are applied.
The Conversion Funnel
• Map out the buyer’s journey.
• Be steps ahead of your leads and with the appropriate content to attract them to your site. Find out what necessary steps you can take through each piece of the funnel to create the most impact.
Marketing Channels
• Know where to promote your business.
• There’s a time and place for everything, including the content you put out. Depending on where your leads are, there are specific methods to implement to make sure you find them in the right place, at the right time.
Create User Profiles
• Know who to target, before you know who they are.
• As part of the bonus material in this lecture series, you’ll learn how to generate a user profile (or persona). This will help you determine your perfect client and how you can best market to them.
From the instructor:
It’s time to ramp up your business and quality of leads.
Did you learn marketing in design school?
Do you know how or where to find clients?
For most artists, designers, and creatives, marketing courses aren’t typically part of the curriculum. Then, in your first year out of school, you’re left with one question, “where do I start?”
Marketing yourself is crucial to sustaining growth as a freelancer, business owner, or even recent graduate. It’s what lets people find you, and allows you to learn who you’d like to work with.
One of my favorite marketing strategies goes something like this, “market to the marketers that are marketing to you.”
Have you noticed that people are hitting your inbox all the time, trying to sell you a product or service? They’re looking for business opportunities. And every once in a while, you can take that same desire for new business and you can turn it on them.
There is always an opportunity to market yourself and your business—you just have to know how. That’s where this lecture series steps in.
When it comes to outbound vs. inbound, there’s no wrong way to approach it. But there’s definitely one that’s going to be more effective. For me, it’s always been inbound, also known as content marketing.
How is it that you, the audience member, landed on this page? What brought you here? I can tell you for certain it was not by accident. You’re here because you heard one of our podcasts, watched one of our YouTube videos, or read one of our blog posts.
Whether you knew it or not, you were the unwitting participant of our inbound marketing effort. And it’s still a major part of how we reach more creatives. We produce pieces of content that bring some kind of value to you, build awareness of The Futur’s brand, and establish expertise in the process.
It’s been through our inbound marketing that we’ve been able to reach such a large audience. Maybe inbound will work just as well for you. Maybe it will be outbound.
But if you want to learn how to increase your brand’s exposure to reach higher-quality leads just like we did, you’ll definitely want to sign up for this lecture series.
Sale Page: https://thefutur.com/course/how-to-find-clients
Archive: https://archive.ph/wip/bW8zF
Proof Content:
Delivery Method:
After your purchase, you’ll get access to the downloads page. Here, you can download all the files associated with your order.
Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from Vinlearn.
