eCommerce Email Marketing Customer Lifecycle – Andriy Boychuk
Start sending emails that generate revenue on autopilot
A step-by-step course that will show you how to set up highly engaging email automations that add 20% to your revenue
eCommerce Email Marketing Customer Lifecycle
Course Curriculum
Era of Relevance
- We are living in the ‘Era of Relevance’ (2:22)
- The downside of email irrelevance (1:32)
- Customer life cycle (3:36)
- Your customers feel valued and You feel in control (1:32)
- Better numbers, more revenue (0:47)
- Benchmark (0:35)
Overview
- Andriy Boychuk (1:39)
- Course in 5 modules (1:23)
- How to take this course (1:07)
- Video length up to 15 minutes (0:43)
- Closed Community (1:10)
- Technology is overrated (1:26)
- Questions and Feedback (1:28)
MODULE 1: Strategy
- Strategy overview (1:43)
Optin methods (8:59)
- Pre purchase aka welcome flow (15:54)
- Exit intent flow (5:02)
- Abandonment cart flow (6:33)
- Post purchase flow (9:44)
- Bounce Back (3:07)
- 2x buyers flow (4:26)
- Browser abandonment flow (3:15)
- Win back flow (3:38)
- Sunset flow (4:10)
MODULE 2: Copy
- Module breakdown (1:20)
- Email guidelines explanation (10:28)
Footer message (3:44)
- Opt in forms (3:24)
- Surveys (1:52)
- Share it with copywriter (1:25)
MODULE 3: Design
- Module breakdown (1:02)
- Template structure (9:58)
- Hero images (2:22)
- Let’s Design/Build it (12:05)
- Text based emails (2:08)
- Form Design (1:29)
- Form Builder (9:57)
MODULE 4: Implementation
- Checklist (2:03)
- Email templates (17:50)
Forms (8:42)
- Pre purchase aka welcome flow (7:23)
- Exit intent flow (1:42)
Abandonment cart flow (9:01)
- Post purchase flow (1:57)
Bounce back flow (1:53)
- 2x buyers flow (1:21)
- Browser abandonment flow (2:49)
- Win back flow (2:02)
Sunset flow (7:18)
MODULE 5: Evaluate & Optimize
- Split test structure (3:18)
Split test criteria (1:17) Split test subject lines (4:23) Split test offer % vs $ amount (1:51) Split test time delays (2:58)
Conclusion
- Joint The Community (1:19)
- Take Action (0:59)
- Partner Program (1:56)
Sale Page: https://flowium.teachable.com/p/ecommerce-email-marketing-customer-lifecycle
Archive: https://archive.vn/OK5fD
Delivery Method:
After your purchase, you’ll get access to the downloads page. Here, you can download all the files associated with your order.
Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from Vinlearn.
