• A Complete 28 Day Work-Book + Guided Check List
• The LAB Launch Roadmap To Catapult You To New + Noteworthy
• 40 HOURS of Daily Coaching Calls For An In-Depth Walkthrough of The Exact Process to Follow
• Live Q&A Where We Answer Any & All of Your Questions
• 12 Month Content Creation Guide + Editable Template

Pre-training: Undertake Your Podcast Lab Prep Training

Get mentally prepared for the next 28 days and get clarity on everything you will need to successfully launch your podcast. We’ll guide you on what equipment you’ll need and how to mentally prepare for talking into the microphone.

We will set the stage for your podcast and make sure that you understand exactly WHO you’re serving and help you create a show which will be unique & attractive to your new audience.

What We’ll Accomplish:

• Easy Equipment & In-House Audio Setup
• Comfortable Space Preparation Guide
• ​Your 4 W’s Questionnaire
• ​28-Day Roadmap Breakdown
• ​Competitor Research Training
• ​’Begin The Hype’ Soft-Promotion Guide

Week 1: Mastering Your Podcast Strategy & Nailing a Successful Brand

Through daily coaching calls we guide you through the process of aligning your messaging and content to deliver amazing value & attract your perfect listener.

We help you get comfortable in your own skin behind the microphone & help you create an amazing show outline & script so you know exactly what to communicate to your ideal listener in your Intro.

• What We’ll Accomplish:
• Building Your Radio Persona Session
• Record Your Trailer Episode
• Schedule Your Podcast PRESS Tour
• Your Listener Avatar Walkthrough
• Create Your Show Identity
• Outline Your Publicity Sheet
• Write Your Intro Script + Music Selection
• Guest Outreach Templates
• Your BOLD Brand Identity

Week 2: Content Planning, Content Creation & The LAB LAUNCH Strategy

Our team will get started preparing all of the technical parts of your podcast so you can focus on the creation process.

We will help you outline and structure your content & get you setup with your 12-Month content creation guide.

We’ll give you all the guidance & resources you need to start batching your content creation & designing a podcast launch using The LAB LAUNCH Strategy.

You’ll be given our High Profile Guest Outreach Masterclass along with email + messaging templates to land your ideal guests and keep your podcasting growing strong.

What We’ll Accomplish:

• The LAB Launch Strategy
• 12-Month Content Creation Guide
• Batch Your Episodes & Episode Structure
• Record Open & Close Episode Loops
• Begin Guest Outreach
• Basic Podcast Editing Training
• Show Notes Guide + Template
• Episode Title Hook Training
• Uploaded Your Episodes

Week 3: Podcast Launch Week & ‘Podcast Sales Secrets’

Our LAB Launch Strategy enables your podcast to been seen by your ideal listener in it’s first few weeks. The aim is to help you reach a wide audience, rank on
iTunes New & Noteworthy, and simultaneously begin building up a strong subscriber base of podcast fans that will support & share your episodes.

Your Launch week is all about maximising your exposure online. This includes going live/posting/promotion every day.

By following the steps outlined, you’ll be able to ‘Hype’ your product launch and get your audience rushing to your podcast on launch day. We will also work with you during launch week to maximise your exposure.

The Biggest Part of this whole product launch is contained inside this week, ‘Podcast Sales Secrets’. We’ll outline the EXACT approach you should follow to get 10-20 Red Hot leads coming into your pipeline every single month.

This approach allows you to interview your ideal customers on your Podcast, and walk away from the interview with amazing content & the EXACT steps you should follow to close the sale.

What We’ll Accomplish:

• Recorded Your Launch Day Content
• Implemented the Hypest-Hype Strategy
• Finish Recording Content For Launch Week
• Schedule Your First Week’s Episodes
• Create Your Day 1 Review Launch Team
• Podcast Sales Secrets Method
• Sales Podcast Interview Outline Guide
• Target Customer Attraction Method
• Launch Your Podcast!

Week 4: Grow & Scale | 100 Day Strategy For Success

We outline the core strategies you need to create continued growth & exposure for your podcast. Now that your show is live, we’ll also show you how to turn your hard-work into consistent leads for your business.

We show you how to implement key systems for managing your podcast & Include Open Mic Q&A to cover any other questions or queries you may have.

The final piece of the puzzle we help you unlock is the psychology behind the sale. We show you how to talk to your prospects about your opportunity, how to open up your guests to talk about their pain points & challenges and how to structure your sales pitch so your prospects say YES… all without sounding “salesy”.

What We’ll Accomplish:

• Unlock The Growth Strategies for Your Future Success
• System for Creating Consistent Leads For Your Business
• Systems for Success – How to Automate Important Tasks
• ​Two Days of Intense Q&A and Group Deep Dives
• ​Sales Structure Psychological Training
• ​Access Pain Point + Challenge Question Sheet

Here’s A Recap Of Everything You’ll Get

The 28 Day Podcast Profit LAB

• 28 Day Podcast Profit LAB™ Launch Roadmap & Monetization Strategy
• 40 HOURS of Daily Group Coaching and Q&A Coaching Calls
• High Profile Guest Outreach Masterclass
• 12 Month Content Creation Guides & Template
• Ultimate Podcast Intro & Outro Creation
• Podcast Branding Expert Masterclass & Templates
• Podcast Publicity Sheet Template + Guided Setup
• BONUS: Copy & Paste Hiring Assets & Systems
• BONUS: ‘Podcast Sales Secrets’ High Ticket Sales Process
• BONUS: Customizable Podcast Blog Template