Advanced Google Analytics – Corey Koberg
Advanced Google Analytics
By: Corey Koberg
Level: Advanced
Duration: 3h 46m
Released: Feb 23, 2016
Description:
Do you want better insights from Google Analytics? By customizing filters, tags, segments, and even the data that flows into Google Analytics, you can generate better reports about your web traffic and make more intelligent decisions about where to focus your marketing efforts. In this training course, Google Analytics expert Corey Koberg shows you advanced techniques for this popular and powerful analytics tool.
Learn how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. Corey shows how to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. He also covers debugging and troubleshooting techniques that allow you to fix Google Analytics issues from under the hood, and he reviews the major segmentation and analysis pitfalls to avoid.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have any questions about how Google Analytics works straight out of the box, see those tutorials for more information.
Topics include:
- Setting up a Google Analytics account for multiple users
- Working with the WordPress CMS plugin
- Using custom and advanced filters
- Debugging and troubleshooting Google Analytics
- Using the advanced Tag Assistant
- Setting up advanced segments: custom, user, and sequenced segments
- Avoiding segmentation pitfalls
- Generating better reports and insights from Google Analytics
- Importing custom data
Contents:
- Introduction 1m 7s
- 1. Structure and Hierarchy 16m 33s
- 2. Install and Configure 33m 37s
- 3. Debug and Troubleshoot 36m 31s
- 4. Advanced Segments 54m 40s
- 5. Segmentation Pitfalls 24m 17s
- 6. Advanced Reporting and Insights 35m 23s
- 7. Custom Data 23m 18s
- Conclusion 38s
Author:
Corey Koberg is a Google Analytics, Website Optimizer, and AdWords Certified Trainer; a consultant and speaker in the field of search engine and online marketing; and a regular instructor on web analytics, pay-per-click management, and Internet marketing. The co-founder of Cardinal Path, Corey holds a degree in electrical and computer engineering from the University of Illinois. He has been involved in Internet-related engineering and consulting since the mid-1990s, beginning his career in the labs that developed the world’s first web browser. After working for Intel, Compaq, and Qualcomm, Corey now helps companies find and employ a scientific, results-oriented, professional approach to web analytics and search marketing. He also co-authored the book Display Advertising: An Hour a Day. You can find Corey on Twitter @koberg.
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