Direct Marketing Association – Intro to Direct Marketing Course
Course Name: DMA Certified Marketing Professional (DCMP)
Module: Intro to Direct Marketing
Module Info
Gain an important overview of online and offline direct marketing channels – from print to web to social media. Explore the move toward integrated marketing and discover how direct marketing strategies can be used effectively in all media.
Course Info
Overview
Whether your focus is direct mail or print advertising, email marketing, mobile marketing or social media, expert know-how and skills are your #1 requirement. In this comprehensive program, you’ll get in-depth, step-by-step instruction from today’s top experts. To complete the DCMP, you’ll choose between an in-person seminar or ten 90-minute online modules, take an additional seven intermediate/advanced modules, then pass a certification exam covering all that you’ve learned. You’ll learn how to attract and keep new customers through all media channels that fall under the direct marketing umbrella. And you’ll come away with cutting-edge techniques to build your brand, create a truly integrated marketing effort, and increase your revenue.
Topics
• 360° knowledge of all marketing media and techniques
• Practical skills to create and implement online and offline marketing campaigns
• Effective multichannel marketing strategies that work
• Social media know-how to best use Twitter, Facebook, mobile apps, and more
Duration
20-30 Hours (17, 90 Min. Online Modules) or 3 Days In-Person + 7, 90 Min. Online Modules
