EMAIL MARKETING – GetRespones
Why join this course?
Is there still a place for email? And where does it fit with other digital marketing channels and tools? In this certified course, you’ll learn how to:
- Harness the power of email subscription.
- Craft the perfect marketing message.
- Build a list of engaged contacts.
- Convert clicks into sales.
And much more!
What’s inside?
In this course, you’ll discover how to create an effective email marketing strategy with list building, copywriting, email personalization, A/B testing, deliverability, and other essential best practices.
MODULE 1: INTRODUCTION TO EMAIL MARKETING
How Brands Use Email Marketing
5:14
Michael Leszczynski Michael Leszczynski
The Anatomy of a Successful Email Marketing Campaign
6:32
Justyna Bakker-Rakowska Justyna Bakker-Rakowska
The Role of Email in Multichannel Marketing
6:22
Michael Leszczynski Michael Leszczynski
Email Communication Strategy: What, Why, and How?
7:32
Justyna Bakker-Rakowska Justyna Bakker-Rakowska
Harnessing the Power of a Subscription
11:14
Andrew Davis Andrew Davis
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You will be able to clearly articulate how a successful newsletter can drive revenue.
Treating Your Email Newsletter Like a Product
12:01
Andrew Davis Andrew Davis
Revision
MODULE 2: LIST BUILDING AND MANAGEMENT
The Basics of List Building and Management
5:11
Irek Klimczak Irek Klimczak
What’s a Good Email List?
3:59
Irek Klimczak Irek Klimczak
The Dos and Don’ts of List Building
11:59
Anna Ward Anna Ward
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You will learn the best practices to grow your email list.
Using Lead Magnets to Build Your List
3:07
Irek Klimczak Irek Klimczak
Revision
MODULE 3: CREATING EFFECTIVE EMAILS
A Quick Guide to Email Types
4:30
Michael Leszczynski Michael Leszczynski
Elements of an Email
5:21
Irek Klimczak Irek Klimczak
Using Personalization in Email Marketing Campaigns
4:06
Irek Klimczak Irek Klimczak
Creating Effective Emails – Best Practices
13:15
Mateusz Ruzik Mateusz Ruzik
Email Copywriting and Content Essentials
7:27
Karolina Kurcwald Karolina Kurcwald
Email Opens: How to Write Catchy Subject Lines
6:10
Karolina Kurcwald Karolina Kurcwald
The Basics of Email Analytics
5:29
Irek Klimczak Irek Klimczak
Email Clicks: How to Get High CTRs
8:50
Mateusz Ruzik Mateusz Ruzik
Creating a Format for Your Content
10:59
Andrew Davis Andrew Davis
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You will understand the value of a consistently formatted email subscription.
Attaching a Person to Your Email Communications
6:47
Andrew Davis Andrew Davis
Revision
MODULE 4: DELIVERABILITY AND COMPLIANCE
ESP’s Role in Email Marketing
5:57
Anna Ward Anna Ward
Spam and Blacklists
11:48
Anna Ward Anna Ward
List Hygiene
6:03
Anna Ward Anna Ward
Making an Appointment with Your Audience
10:13
Andrew Davis Andrew Davis
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You will understand the power of micro-dayparting and how to create a valuable appointment with your audience.
Revision
MODULE 5: ADVANCED EMAIL MARKETING
Dynamic Content in Email
16:10
Mateusz Ruzik Mateusz Ruzik
Email Conversion. Converting Clicks to Sales
6:29
Jamie Turner Jamie Turner
The Secrets of Successful Testing in Email
11:50
Kath Pay Kath Pay
How to Test Your Subject Lines
10:00
Kath Pay Kath Pay
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You will learn the most effective techniques to test subject lines in your emails.
Revision
FINAL EXAM
Final exam
PLEASE CHECK ALL CONTENTS:
Delivery Method:
After your purchase, you’ll get access to the downloads page. Here, you can download all the files associated with your order.
Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from Vinlearn
