Essential Content Marketing Playbook – Perry Belcher & Keren Kang
Essential Content Marketing Playbook
Course Outline:
Module 01 – Introduction
Module 02 – What Is Content Marketing
Module 03 – The People You Will Need
Module 04 – The Tools You Will Need
Module 05 – Your Blog’s Branding
Module 06 – Keywords
Module 07 – The Standard Blog Structure
Module 08 – Basic SEO
Module 09 – Images
Module 10 – Video
Module 11 – Social Media Marketing
Module 12- Editorial Operations
Module 13 – Lead Generation Tactics
Module 14 – Tech Blog Structure
Module 15 – Closing Video
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