Facebook Advertising Fundamentals – Jason Gan
Do you know what is limiting your organic reach? What’s the difference between Facebook advertising and conventional advertising? How do you determine if your Facebook ads campaign is effective? Should I opt for daily budget or lifetime budget?
Hi, this is Jason. I’ve worked with over 200 brands as a Facebook ads strategist since 2010 and trained over 3,000 individuals about effective Facebook advertising. What I can summarize from my journey is that, many Facebook advertisers stop advancing because of the unknown unknown. Misunderstanding the fundamentals leads to misuse of tools, features which in turn, leads to a failed campaign. Yet you have no idea what’s wrong.
I know it can be overwhelming looking for answers on your own, which is the reason why I put together this class to help you understand the important fundamentals of Facebook advertising to help you START RIGHT.
Course Curriculum
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Preview
Why should we advertise on Facebook? (1:56)
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Preview
What is Organic Reach? (1:46)
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Start
What is Facebook News Feed Algorithm? (1:27)
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Start
Push and Pull Digital Advertising (1:34)
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Start
Facebook Advertising VS Conventional Advertising (1:17)
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Start
Facebook Advertising is People-based Advertising (1:13)
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Start
Audience Targeting Misconceptions (2:55)
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Start
Facebook Advertising Objectives Misconceptions (2:56)
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Start
Split-testing Misconceptions (1:48)
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Start
Optimization Misconceptions (1:55)
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Start
How Facebook charge advertisers? (1:06)
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Start
Understanding Facebook Advertising Objectives (1:21)
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Preview
Facebook Ads Posts are mostly Dark Posts (1:26)
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Start
How to identify a Facebook advertisement? (0:59)
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Start
Differences between Facebook Ads and Instagram Ads (1:15)
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Start
3 Goals of Facebook Advertising (2:32)
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Start
Overview – Facebook Advertising Campaign Structure (0:51)
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Start
Campaign Level Settings (2:26)
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Start
Ad Set Level Settings (2:00)
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Start
Ad Level Settings (0:56)
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Start
Core Audience (1:07)
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Preview
Custom Audiences (1:23)
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Start
Lookalike Audiences (1:55)
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Start
Reach, Impressions & Frequency (1:15)
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Start
Cost Per Result VS Cost Per 1,000 Impressions (CPM) (1:22)
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Start
Getting started with Facebook Ads Manager (0:43)
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Start
Creating Facebook Ads Account (1:40)
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Start
Quick Creation Option (2:45)
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Start
Navigate Split Test and Campaign Budget Optimization (3:44)
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Start
Getting Started with Ad Set (3:57)
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Start
Navigate Sub-objectives, Dynamic Creative and Offer (3:48)
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Start
Introduction to Audience Targeting (2:04)
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Start
Location Targeting – Part 1 (3:40)
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Start
Location Targeting – Part 2 (2:53)
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Start
Age, Gender & Language Targeting (4:03)
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Start
Realistic Detailed Targeting (4:32)
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Start
Narrowed-Detailed Targeting Technique (3:39)
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Start
Connection Targeting (3:20)
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Start
Getting Started with Facebook Ads Placements (1:22)
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Start
Facebook Ads Placement – Feeds (0:58)
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Start
Facebook Ads Placement – Instant Articles (2:01)
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Start
Facebook Ads Placement – Other Facebook ad placement options (3:21)
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Start
Facebook Ads Placement – Instagram (3:38)
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Start
Facebook Ads Placement – Audience Network (2:17)
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Start
Facebook Ads Placement – Messenger (2:23)
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Start
Facebook Ads Placement – Other Settings (2:53)
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Start
Budget & Schedule – Daily VS Lifetime (2:47)
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Start
Budget & Schedule – Budget Optimization options (1:36)
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Start
Budget & Schedule – Bid Strategy (2:14)
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Start
Budget & Schedule – Other settings (2:22)
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Start
Use existing post as advertisement + Link Instagram account (1:56)
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Start
Single Image Ad Format (3:21)
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Start
Ad Format – Single video (3:29)
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Start
Ad Format – Carousel (2:57)
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Start
Ad Format – Instant Experience (5:11)
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Start
Creating Facebook Lead Form (6:59)
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Start
Messenger Setup (5:18)
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Start
Getting started with Facebook Pixel (0:35)
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Start
Facebook Pixel for Tracking (0:47)
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Start
Facebook Pixel for Measuring (1:08)
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Start
Facebook Pixel for Optimization (1:02)
PLEASE CHECK ALL CONTENTS HERE:
