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Facebook Advertising Fundamentals - Jason Gan
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Facebook Advertising Fundamentals – Jason Gan

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Hi, this is Jason. I’ve worked with over 200 brands as a Facebook ads strategist since 2010 and trained over 3,000 individuals about effective Facebook advertising

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Description

Facebook Advertising Fundamentals – Jason Gan

Do you know what is limiting your organic reach? What’s the difference between Facebook advertising and conventional advertising? How do you determine if your Facebook ads campaign is effective? Should I opt for daily budget or lifetime budget?

Hi, this is Jason. I’ve worked with over 200 brands as a Facebook ads strategist since 2010 and trained over 3,000 individuals about effective Facebook advertising. What I can summarize from my journey is that, many Facebook advertisers stop advancing because of the unknown unknown. Misunderstanding the fundamentals leads to misuse of tools, features which in turn, leads to a failed campaign. Yet you have no idea what’s wrong.

I know it can be overwhelming looking for answers on your own, which is the reason why I put together this class to help you understand the important fundamentals of Facebook advertising to help you START RIGHT.

Course Curriculum

Introduction to Facebook Advertising
  • Preview

    Why should we advertise on Facebook? (1:56)

  • Preview

    What is Organic Reach? (1:46)

  • Start

    What is Facebook News Feed Algorithm? (1:27)

  • Start

    Push and Pull Digital Advertising (1:34)

  • Start

    Facebook Advertising VS Conventional Advertising (1:17)

  • Start

    Facebook Advertising is People-based Advertising (1:13)

Facebook Advertising Misconceptions
  • Start

    Audience Targeting Misconceptions (2:55)

  • Start

    Facebook Advertising Objectives Misconceptions (2:56)

  • Start

    Split-testing Misconceptions (1:48)

  • Start

    Optimization Misconceptions (1:55)

Getting Started with Facebook Advertising
  • Start

    How Facebook charge advertisers? (1:06)

  • Start

    Understanding Facebook Advertising Objectives (1:21)

  • Preview

    Facebook Ads Posts are mostly Dark Posts (1:26)

  • Start

    How to identify a Facebook advertisement? (0:59)

  • Start

    Differences between Facebook Ads and Instagram Ads (1:15)

  • Start

    3 Goals of Facebook Advertising (2:32)

Facebook Advertising Campaign Structure
  • Start

    Overview – Facebook Advertising Campaign Structure (0:51)

  • Start

    Campaign Level Settings (2:26)

  • Start

    Ad Set Level Settings (2:00)

  • Start

    Ad Level Settings (0:56)

Facebook Advertising Audience Types
  • Start

    Core Audience (1:07)

  • Preview

    Custom Audiences (1:23)

  • Start

    Lookalike Audiences (1:55)

Understanding Important Facebook Ads Metrics
  • Start

    Reach, Impressions & Frequency (1:15)

  • Start

    Cost Per Result VS Cost Per 1,000 Impressions (CPM) (1:22)

Navigating Facebook Ads Manager – Getting Started
  • Start

    Getting started with Facebook Ads Manager (0:43)

  • Start

    Creating Facebook Ads Account (1:40)

  • Start

    Quick Creation Option (2:45)

  • Start

    Navigate Split Test and Campaign Budget Optimization (3:44)

  • Start

    Getting Started with Ad Set (3:57)

  • Start

    Navigate Sub-objectives, Dynamic Creative and Offer (3:48)

Navigating Facebook Ads Manager – Audience Targeting
  • Start

    Introduction to Audience Targeting (2:04)

  • Start

    Location Targeting – Part 1 (3:40)

  • Start

    Location Targeting – Part 2 (2:53)

  • Start

    Age, Gender & Language Targeting (4:03)

  • Start

    Realistic Detailed Targeting (4:32)

  • Start

    Narrowed-Detailed Targeting Technique (3:39)

  • Start

    Connection Targeting (3:20)

Navigating Facebook Ads Manager – Ad Placements
  • Start

    Getting Started with Facebook Ads Placements (1:22)

  • Start

    Facebook Ads Placement – Feeds (0:58)

  • Start

    Facebook Ads Placement – Instant Articles (2:01)

  • Start

    Facebook Ads Placement – Other Facebook ad placement options (3:21)

  • Start

    Facebook Ads Placement – Instagram (3:38)

  • Start

    Facebook Ads Placement – Audience Network (2:17)

  • Start

    Facebook Ads Placement – Messenger (2:23)

  • Start

    Facebook Ads Placement – Other Settings (2:53)

Navigating Facebook Ads Manager – Budget & Schedule
  • Start

    Budget & Schedule – Daily VS Lifetime (2:47)

  • Start

    Budget & Schedule – Budget Optimization options (1:36)

  • Start

    Budget & Schedule – Bid Strategy (2:14)

  • Start

    Budget & Schedule – Other settings (2:22)

Navigating Facebook Ads Manager – Ad Creation
  • Start

    Use existing post as advertisement + Link Instagram account (1:56)

  • Start

    Single Image Ad Format (3:21)

  • Start

    Ad Format – Single video (3:29)

  • Start

    Ad Format – Carousel (2:57)

  • Start

    Ad Format – Instant Experience (5:11)

  • Start

    Creating Facebook Lead Form (6:59)

  • Start

    Messenger Setup (5:18)

Bonus Chapter – Understanding Facebook Pixel
  • Start

    Getting started with Facebook Pixel (0:35)

  • Start

    Facebook Pixel for Tracking (0:47)

  • Start

    Facebook Pixel for Measuring (1:08)

  • Start

    Facebook Pixel for Optimization (1:02)

Salepage

PLEASE CHECK ALL CONTENTS HERE: