Dan Bradbury Jay Abraham Ryan Deiss – Global Masterminds 2015
We All Have Them.
It might be a keynote presentation, a TED talk you watch on your phone, curled up on the sofa.
It could be your first cashflow scare (when you promise yourself that you’ll never let this happen again), or it might be someone’s throwaway line that really resonates with you.
The birth of a child is when it happens for many. I’ve seen plenty of business owners who’d previously been flirting with success properly knuckle down and chase their goals with steely fast commitment as soon as they walked out of the maternity ward, their perfect defining moment wrapped up in new blankets.
I’ve been in business for a decade, and in that time I’ve had my fair share of defining moments, including a life-threatening brain injury a few years ago and the births of my three beautiful children.
I’ve launched businesses, I’ve sold them, I’ve merged them and unmerged them. I’ve taken plenty of money out of my businesses and reinvested some when I’ve needed to.
I bought a Ferrari a couple of years ago too. That had been on my ‘to do’ list for a while, and I’m pleased I ticked it off. I barely kept it for 12 months though; it burnt through cash that I’d prefer to invest in my businesses or enjoy with my family in a way that’s hard to do when you’ve only got two seats!
Two Defining Moments…
Ten Years Apart
Almost a decade ago, someone told me about a book I should read. If you’re anything like me, you’ll just order the book and add it to the pile, and that’s exactly what I did with this one.
It was called “Getting Everything You Can out of All You’ve Got” and it was written by a guy called Jay Abraham. I’d heard of him, but I didn’t know much about him.
The book must have sat on my shelf for a couple of months, but then someone else recommended it to me, so I pulled it out, blew off the dust, and started reading…
…Discovering Jay Abraham Became One Of MY Defining Moments.
Since then, I’ve digested, studied and absorbed every word of Jay I can lay my hands on.
He’d been the business and marketing consultant that big businesses had turned to for decades, and now he was the guy that I turned to.
Over the years I’ve implemented everything I learned from Jay in my own businesses, and taught his core principles to hundreds of my own clients.
Perhaps more than anybody else in this world, Jay Abraham has proven time and again that he knows how to create and use maximum leverage in your business to produce more buyers, lower customer acquisition costs, higher customer values, more repeat sales, more referrals and more profit.
Earlier this summer, a friend of mine called Steve who’s also a Jay disciple (he runs a very successful business that’s worth over £20M) called me to say he’d caught wind that Jay was in the UK for a few days later that month, and that we should try and set up a meeting.
We Contacted Jay’s Office.
They Said No.
Jay Abraham, the world’s #1 marketing consultant
Jay’s schedule was too busy, he was flying into London for a couple of days with clients and then straight out to the far east where he would be – through a translator – delivering a series of talks to audiences of over 4000. Steve and I didn’t take no for an answer. We hustled, we charmed, we flirted, and we finally got a call directly with Jay.
He agreed to move his travel dates to free up one day in London. Steve and I invited a select group of professional marketers and 7 and 8-figure business owners to join us. The ticket price was £8,000 a head.
13th June 2015
That day was a defining moment for me. Watching Jay at close quarters opened my eyes to the huge value that lies hidden in every business, usually never to see the light of day, but easily findable by someone who knows what to look for.
I watched Jay work his way through intense hotseat after hotseat, expertly navigating his way to the untapped potential in every one of the businesses in the room.
I was blown away.
Everyone there that day had profitable businesses, with strong revenues and good models. None of us were ‘wet-behind-the- ears’ newbies or startups. All were time-served business owners, running decent-sized businesses.
Jay Was On Another Level.
In the week that followed that day with Jay, I decided that I needed to expose more businesses to Jay Abraham. I work with hundreds of business owners who could have benefitted from watching Jay and understanding how he thinks about business, so that they too could discover the hidden revenues and profits in their own businesses.
I needed to make this happen.
“No chance.”
I called Jay’s office.They said no.
I called Jay.I pleaded. I begged.
I explained that I knew THOUSANDS of business owners in the UK who would benefit hugely from understanding his strategies.
I told him that he NEEDED to come and share what he knew with more people.
He Agreed.
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