Hacking Content Creation – Patrick McKenzie
Hacking Content Creation
with Patrick McKenzie, Founder & CEO, BingoCardCreator
Section 1: How to Rank #1 On Google In 48 Hours
What You Learn:
see the results of 2 minutes of work that lead to #1 on Google in 48 hours
the single biggest cornerstone your content must be built upon
creating content quickly, and getting traffic
Section 2: Read Your Customers’ Minds
What You Learn:
how to actually understand your target market
don’t fall victim to “seeking a solution” — find out what non-techies do when it comes to problem solving
how to read SERPS with a simple secret that lets you know a market’s potential
genius tactic Patrick used to really deeply understand his market
One and Done — no grind of constant creation
Madlibs for keywords
Section 3: Building The System To Automate
What You Learn:
Patricks simple SEO trick
The 2-step process of automation
How other business models can apply the same strategy, if not the exact same tactics
Get a closer look at Patrick’s other site and how he’s been able to replicate the same model successfully
What are “atoms” of content — and how you can use them to easily dominate your niche
Options available even if you don’t know a line of code
Section 4: Seeing What Works, What Doesn’t
What You Learn:
The 1% – 99% rule that Patrick uses
How to use Google Analytics
Get an inside look at Patrick’s traffic sources and his Google Analytics dashboard
See real revenue numbers and the surprising lesson of running the numbers
Why using Google Analytics Goals feature is a goldmine for scalable content generation
The little wrinkle in Google Analytics that can skew your data — plus how to avoid it
How “the long-tail effect” actually ranks you for far more than keywords
Section 5: Tying In SEO To Get Your Content Seen
What You Learn:
Content silos — why they’re so valuable to you, your audience, and Google
A dead-simple tactic to keep the link juice flowing
How to automate simple counting and hits so that your site automatically provides most popular content throughout
Real world application of SEO tactics
Section 6: Inside Look At Patrick’s ROI
What You Learn:
Find out the ROI of this strategy
Do a cheap experiment to test effectiveness — scale bright spots
Why AdWords is a terrible longterm strategy — and a waste of money
Section 7: Conclusion and Next Steps
What You Learn:
The steps you need to take to get started immediately
Forget automation at first — just follow this strategy and test it out — you’ll be pleasantly surprised
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