Kenny Stevens & Ricky Mataka – Ads Architect
ADS ARCHITECT COURSE OUTLINE
Mapping
Course Map Outline and Introduction
Funnel Examples to Copy
Systems, Tools & Reporting
Marketing Strategy Basics:
Physical Vs Digital Vs Lead Gen
Being Compliant for Better Results
Q1 to Q3 VS Q4 Split Concepts
Learning Mode
Creative Concepts… What’s Working Now
Messaging
Mechanics
Basics:
Ad Account Setup
Fanpage Setup
Pixel Setup
Brand Awareness Ads
Reach Ads
Engagement Ads
Video Views Ads
Creating Custom Audiences
Intermediate:
Creating Lookalike Audiences
Traffic Ads
Conversion Ads
Catalog Sales Ads (DPA)
Lead Generation Ads
Messenger Ads
Geo-Targeting Ads
Advanced:
Conversions VS Link Clicks & Optimizing Budgets Across Adsets
Manual Bidding Basics in 2018
Placements
Mobile Collection & Canvas Ads
Mining:
Cold Traffic & Interest Targeting
Master Ad Stack
Multiplication:
The Good, Bad & Ugly Method
CRUCIAL ASSETS!!!
Budgeting Scale
Scaling Back to Increase ROAS
