Kickstarter Crowdfunding Essential Training – Richard Bliss
Kickstarter Crowdfunding Essential Training
By: Richard Bliss
Released: Jan 5, 2016
Duration: 1h 41m
Description:
Learn how to raise money for your projects by crowdfunding using Kickstarter. Richard Bliss is an expert-level Kickstarter consultant who hosts the popular Kickstarter podcast, Funding the Dream. In this course, he provides advice for inventors, entrepreneurs, and artists who want to use Kickstarter to fund their next project.
Richard outlines the importance of finding your niche and cultivating an audience before launching a Kickstarter campaign. Then he shows how to create the campaign itself, setting up a profile, establishing pledge levels, and crafting the most important elements of the crowdfunding campaign: your video, graphics, project description, title, and rewards.
You’ll learn how to launch and monitor a campaign, use the Project Creator interface, interact with backers via messages and comments, and more. Finally, you’ll discover how to analyze the performance of your campaign with the analytics dashboard, and generate a backer survey to stay connected with your crowd.
This course includes knowledge checks to help you self-check your understanding, a free prelaunch checklist to keep you on track, and examples from current Kickstarter campaigns that can help you reach your funding dreams.
Topics include:
- Building your crowd and fan base
- Creating a good Kickstarter profile
- Analyzing a successful Kickstarter page
- Building a campaign that explains your project
- Staying connected to backers
- Setting up shipping and rewards
- Setting duration and funding goals
- Creating pledge levels
- Adding video, text, and graphics
- Verifying your identity and connecting to banks
- Responding to messages and comments from backers
- Tracking Kickstarter campaigns
Contents:
Introduction
1. Build Your Crowd
2. Kickstarter Basics
3. Anatomy of a Kickstarter Page
4. Create a Kickstarter Campaign
5. Run Your Kickstarter Campaign
6. Analyze and Support Your Campaigns
Conclusion
Author:
Richard Bliss has been a senior marketing executive in the technology space for over 15 years.
Richard follows emerging trends in business and entertainment, and is excited to see how crowdfunding is changing both markets. Richard has a passion for writing, blogging, podcasting, public speaking, fundraising, and nearly every other form of communication that facilitates meeting and interacting with amazing people.
He started sharing what he knows about creating capital and connecting with interesting people on his podcast, Funding the Dream on Kickstarter. He also helps many others realize their dream by providing support and advice as a Kickstarter consultant.
Richard lives in San Jose, California and can often be seen around town being towed on his bike by two giant schnauzers. His secret passion is board games and documenting the impact they have on building the bonds of family. His five daughters routinely crush him at any board game they play.
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