Magnetic Marketing – Dan Kennedy

Magnetic Marketing

STOP Wasting Money On Advertising Guesswork

STOP Wasting Time On Cold Call Prospecting Grunt Work

Discover How “MAGNETIC MARKETING”Will Change Your Business Life Forever

From: Dan Kennedy
Monday March 3, 2008 10:23 AM

Dear Friend:

If you own a Small Business of any kind: How would you like to stop being an “advertising victim“?…..Finally get accurately measurable, quick results from each and every dollar you put into ANY kind of advertising, marketing, or promotion? At will, attract a flood of new customers? At will, spark a huge cash flow surge? Define and DOMINATE any “target market” of your choosing . . . for less than $2.00 per prospect? (It doesn’t matter if you own a company selling sophisticated software only to the Fortune 1000 or a local flower shop, incredibly what I’m about to reveal to you can “re-invent” your entire marketing process for the better)!

If you are a Sales Professional: How would you like to end cold prospecting once and for all? Possess new, powerful ways to magnetically attract prospects who are pre-disposed to view you as an expert ally and advisor, pre-disposed to buy from you? Put an end to being “screened,” to phone tag? Have qualified prospects eagerly asking you to make time to see them?

If you are a Sales Manager or Marketing Executive: How would you like to cut all the fat, waste, even the uncertainty out of your company’s advertising … AND … make your salespeople immensely more productive?

All those benefits, and many more, are readily available — with my marketing strategies, notably my “Magnetic Marketing Systems.”

How I Can Help You Make More Money

My name is Dan Kennedy. You’ve probably heard of me — or heard me speak. I speak to over 200,000 people each year, appearing in large events with the likes of Zig Ziglar, Tom Hopkins, Larry King, and Paul Harvey just to name a few. Private clients pay me $800.00 and hour for consultations; $7,500.00 to $15,000.00 plus royalties to develop marketing documents, tools, and campaigns.

One of my hottest, most in demand speech topics and consulting specialties is — “Magnetic Marketing” — and we get rave reviews from the people who acquire and use my Magnetic Marketing Systems and Strategies.

I promise you that you, too, will be amazed at the power of my unusual yet proven methods to virtually transform businesses and sales careers from struggle or ‘average’ to meteoric growth and extraordinary success at blinding speed.

If you act quickly, you can put my “marketing wizardry” to work for YOU now, on a zero risk basis.

What Success Magazine
Says About Dan Kennedy’s
MAGNETIC MARKETING SYSTEM:

“All effective marketing starts with what Dan Kennedy calls a ‘unique selling proposition’ (USP), a message that answers the question: why should I do business with you, above any and all other options, including doing nothing or whatever I’m doing now?… as Kennedy explains on HIS INFORMATION-PACKED AUDIO RECORDINGS, a USP hooks your prospects because…

Kennedy urges you to use his strategy to get the highly qualified prospect to stand up and identify himself…

…templates for successful ads and tips on creating sales letters… you’ll find you’ve broadened your potential customer base AND YOUR ABILITY TO BRING THAT BUSINESS HOME.”

Note: MAGNETIC MARKETING was featured and recommended TWICE in Success Magazine!

Excerpt From An Interview With Dan Kennedy About MAGNETIC MARKETING For The In-Flight Audio Business Channel, America West Airlines:

1 – Interviewer: Dan, what is ‘Magnetic Marketing’ and how can it help our listeners?

Dan: Magnetic Marketing is all about positioning instead of prospecting, about attraction instead of pursuit. For different businesses or sales careers, a different combination of marketing message, target markets, and direct marketing strategies comes together in a SYSTEM, to magnetically attract the right quantity of quality customers or clients, affordably and effectively. I change the way businesses and salespeople acquire their customers.

2 – Interviewer: What’s wrong with the way businesses seek new customers now?

Dan: Frankly, an enormous amount of advertising dollars are completely wasted — and businesses can’t or do not know how to hold their advertising accountable, to get tough-minded about it. P. T. Barnum once said, “I know half the advertising for my circuses is wasted — if I only knew which half.” And, for salespeople, much of what they’re taught to do, to prospect, is as old-fashioned as a wringer washing machine — very inefficient, and very frustrating.

3 – Interviewer: Can I ask you for some specific examples of how your Systems are different?

Dan: Sure. Let’s take businesses first, salespeople second. One of my clients is an industrial equipment manufacturer. His marketing consisted of running big, image-building ads in a lot of trade and business magazines and exhibiting at trade shows. Then he had a room full of telephone representatives who would call possible prospects, fight their way through screening, play phone tag, and finally get to talk to a decision maker. Then they’d send out literature. Then they’d chase that prospect again on the phone. Then they might make a sale on the phone or set up an appointment with a field rep. 80% of their business came that way, requiring an average of 7 outbound calls per prospect. I changed the entire system. For starters, I changed their ads to feature what I call ‘Lead Generation Magnets’ and ‘Qualifiers’, so smaller ads got better response and got response from the right decision makers. This switched the inside sales reps from outbound call activity to 80% of their time taking in-bound calls from pre-qualified, interested prospects. This, in turn, cut the time lag from first contact to a closed sale almost in half.

4 – Interviewer: So you reduced the cost of making the sale, sped up the process of making the sale, and made the salespeople more productive?

Dan: Well, that’s right. You see, for just about any sales professional, I can cut out all the old-fashioned cold call prospecting grunt work, get more of his time allocated to actually selling to qualified leads, and actually change his whole work experience for the better. For companies, I can lead them from traditional, non-accountable, costly advertising to target marketing.

5 – Interviewer: What are the limitations of all this? Are there types or sizes of businesses that can’t use your methods?

Dan: If there are, I haven’t found them yet. I’ve been applying, refining and teaching my methods since 1978. In 1992 and 1993, I worked directly with clients in 63 different businesses and industries, and taught my methods to well over 100,000 people. Just to give you a feel for the diversity of all this, let me tell you that I’ve recently worked with a computer software and services company marketing to large corporations, a leisure travel company marketing direct to consumers and families, a large law firm, salespeople in insurance, securities and financial services, real estate, automobiles, office products, retirement communities, and snowmobiles.

6 – Interviewer: You mentioned direct mail. Tell me more about your strategies for using direct mail?

Dan: Just as one example, I have an unusual sequence or series approach that just about any business can use to become the dominant, known presence in a target market for about $1.50 per prospect. Every time I show this at Seminars, people get very excited about it. People are getting response rates of 12%, 18%, even 23% from these mailings — compared to direct-mail averages of 1% or 2%. More importantly, it beats any other type of advertising or cold prospecting.

7 – Interviewer: How about a few quick marketing tips?

Dan: First, develop a compelling marketing message targeted or matched to a very specific prospect. The quality of this match determines whether marketing or prospecting is easy or hard. Second, do not spend even a nickel on any advertising that cannot be held responsible and accurately measured. Three, stop chasing new customers; chasing drives them away; you need to find ways to attract them, and bring them to you pre-disposed to choosing you over any and all competition. As you can see, this involves a big change in thinking about how we sell.

What People Using Dan Kennedy’s
MAGNETIC MARKETING SYSTEM & Other
Marketing Strategies Have To Say:

A business-to-business marketer pockets $26,000.00 from his first use of just one idea…

“After attending the Seminar in Omaha, we purchased your Magnetic Marketing System. WOW! We used your ‘letter system’ to sell our coupon books. We targeted 1,600 local companies. We sent out our letters about 9 days apart. Our response: Letter #1, 7%; Letter #2, 8%; Letter #3, 3%; total response 18%! We sold 3,700 books and had a profit of $26,000.00! You’re a Legend!

— Doug Nielson, The Big-O Book, Omaha, Nebraska

A Direct Sales Pro Triples Her Sales!

“In 1993, I attended Peter Lowe’s Success Day in St. Paul.

I purchased both sets of your tapes (including Magnetic Marketing) and promptly set to work. Although my company has a direct-mail program that I participated in, I had not developed any type of follow-up of my own. Using your system, I tripled my sales results and increased my referrals by 100%. Thank you!”

— Karen Popken-Mary Kay, Senior Sales Dir., Apple Valley, MN

One of Many “Dramatic” Success Stories From Dan’s Students…

“Your materials have catapulted me out of a roach-infested, black and sorrowful dwelling! I’m now being referred to as ‘one of North Americas’s top sports artists’ who’s paintings belong to a dozen superstar athletes. I have an opportunity to market two of my lithographs for an estimated profit of $500,000.00 in 1994. Six years ago, I was a homeless person living in a shelter for abused women. I keep your books next to my bed, beside Napoleon Hill’s. You’re a lifesaver!”

— Katherine Allen, Ottawa, Ontario, Canada

Praise From A Leader In The Success-Education Field…

“If you’re a salesperson, businessperson, or entrepreneur, your greatest asset is your mind. Your second greatest asset is Dan Kennedy’s mind.”

— Dave Bellizzi, Dir., The Silva Method For Sales Professionals

I have assembled a product like no other — yes, it includes audio CD’s, but you MUST NOT prejudge it because of that.

This is actually a complete “TOOL KIT”… real tools you take and use in your business. It’s called THE MAGNETIC MARKETING SYSTEMS KIT and you might think of it as a complete, transformational marketing department in a box.

Actually, this is such a unique product it is hard to describe, but I’m going to take my very best shot.

There are 6 main, moneymaking “components” in my MAGNETIC MARKETING SYSTEMS KIT — let me walk you through each of them:

First, in general, I’ve made implementation an 80% “no-brainer,” because I have done 80% of the work for you. In addition to teaching on the CD’s included in the Kit, I have taken 11 different businesses and 4 different sales careers, in 6 different business categories, and treated each one as a private, paying client, and created complete direct marketing/Magnetic Marketing Systems for each one, including all of the “power documents”: prospecting and sales letters, ads, postcards, and so on.

And these documents are all marked “Copyright Free,” which gives you permission to take them and use them, virtually as-is! (When I am paid to develop ONE collection of documents, for one client, I am typically paid $7,500.00 to as much as $15,000.00 plus royalties, so there is over $75,000.00 worth of copywriting services provided in this Kit!)

Now, here’s the best part: Information and ideas are fine, but let’s bridge the gap to implementation. It turns out that 90% of all businesses and sales careers fit one (or more) of these categories so perfectly and …YOUR business or sales career will match up with (at least) one of these categories so perfectly, you will be able to “steal” and use those “power documents” and strategies outright, just as if they were created for you … only very minor adaptation necessary!

Please pay attention to this point! At each seminar, after each speech, I am surrounded by people, each asking if the Kit applies to this business, that business, each believing theirs to be so “different” it must not be included.

So, to repeat: 90% of all businesses and sales careers are covered by this Kit! For most, at least one category is such a perfect match, there’s instant application with little or no creative adaptation.

The Kit covers business-to-business selling situations, to-consumer situations, retail, restaurants, professional practices, real estate, automobile sales, even financial services sales (where there are compliance issues), direct sales and network marketing, industrial, big ticket items, on and on. And just about everybody who gets this Kit finds one category to be a very close match … they learn and “borrow” from ALL the materials, AND they are able to instantly and easily apply the tools from the one category best matched to their business.

Included in these Copyright-Free Documents, in one of the business examples, are the now-famous “Giorgio, Romance Director” Letters that I show at most seminars, that every audience falls in love with! You’ve just got to see this “marketing masterpiece!”

In addition to everything I created for you, I have also included 102 — yes, 102! — additional “Exhibits” that I did NOT create. These came from people just like you, who purchased previous Editions of the Kit, took something, adapted it to their business, then sent it in with a report of extraordinary results.

These Exhibits let you see exactly how business owners, marketing executives, and salespeople have very successfully adapted and used the ‘power documents’ in the Kit. By seeing how they’ve moved the ‘documents’ from one business to another, from a different business to theirs, you can see how to do it too.

Included in these 102 Exhibits, you even get a “Cash Flow Surge Letter”…..4 typed pages that brought in $58,000.00 of extra, cash business in 15 days for an art gallery owner and has been adapted, with similar success, in over a dozen different businesses that we know of. These four typed pages ALONE could easily be worth thousands of dollars to you.

Don’t mistake this Kit for a big collection of “form letters,” by the way. SOME of my Marketing Systems are “letter driven.” But virtually EVERY possible media; every effective method of getting your “marketing message” out to your target markets is included in my Systems. My MAGNETIC MARKETING KIT is a comprehensive, integrated package of help with marketing messages, target marketing, and every media and method.

CD #1 “walks” you through every page, every ‘power document’, every tool, every example in the Kit. Sit down for about a half-hour at your desk or kitchen table, with the Kit, listen to this first Tape, and you will understand everything in the Kit, where it is, why it’s there, how it is to be used. This way, you quickly set up your own “cafeteria line,” so you can go back through the line, pick out the strategy and “tools” most relevant to your business right now, get those up and running, working for you, and then go back through the line and pick another system, etc.

Oh, and don’t worry about the “how to eat an elephant problem” here — the answer IS “one bite at a time.” This Kit is NOT something you’re going to zip through once, put on a shelf and never go back to. Not at all! It IS a true “tool kit” you’ll keep going back to, time after time, month after month. And each time you choose and put to work a System, a strategy, or tool, you will AGAIN simplify your business, strengthen your marketing, increase your income!

CDs #2, 3, 4 and 5 give you a fast, crash course in these unusual, powerful marketing strategies. These unique recordings condense my answers to a full day of interviewing about all of my marketing methods…..it’s a total “brain drain”…..and it’s eminently listenable. I promise you: you’re going to EAGERLY listen to these CD’s over and over again, making new discoveries every time! If you have business associates, get them to listen to these 4 CDs, and they’ll instantly have their minds opened to these new approaches.

CD #6 is the “Fast Start Tape.” Here, I focus only on a couple of the most powerful, easy to master, easy to implement Marketing Systems you can very quickly see great results from.

You get TWO “2nd Opinion Critique Certificates” — each lets you send any one printed promotional item for your business to me for my personal feedback, by mail or FAX. You can send in an ad, letter, brochure, whatever. And staff does NOT do this; you get advice from me on what you’ve done well, what you haven’t, and how to improve it. (By the way, a warning: I’m rather blunt. I may hurt your feelings. But I WILL improve what you’re doing!)

As a consultant, I frequently provide this 2nd Opinion Critique Service to many companies, entrepreneurs, even ad agencies, and charge $200.00 per Critique, so this IS a very real $400.00 value. However, it can certainly be worth a whole lot more to you. (There’s a dentist in Sacramento, for example, who made three “little” changes in his Val-Pak Coupon after my critique — and TRIPLED the response. Or an industrial products company … one “little” change in their trade journal ads slashed their cost-per-lead by 30%.)

You ALSO get a “My #1 Marketing Challenge Consultation Coupon.” I will respond to your most vexing marketing challenge. I regularly charge $800.00 per hour for consulting, but this is included for you at no added charge!

Now, I know that you’re probably skeptical. That’s normal and healthy. But…don’t take my word for it…

Most people guess we’re into the $500.00 to $1,000.00 price range. Fortunately, we are not.

Since you took the time to respond to one of my messages, I’m prepared to offer you this material at the lowest price it will ever be available for… The price for everything included with my “Magnetic Marketing Kit,” under the terms of a limited time DanKennedy.com and Glazer-KennedyWebstore.com only special, is only $399.00.

I’ve also reserved a copy of my Special Report “How To Solve All Your Advertising, Marketing & Sales Problems, Fast And Forever” — and the three “Bonus Reports” offered to the first 100 at-event buyers — for you — and you keep that Report and the “Bonus Reports” even if you choose to return everything else for a refund.

The three “Bonus Reports” are extremely powerful:

• “How To (At Least) Double The Results From Your Yellow Pages, Coupon And Other ‘Print’ Advertising.”
  
• “How To Turn Mailing Lists Into Money: Sophisticated Target Marketing Made Simple.” This Report shows you how to obtain the names, addresses, etc. of the people most likely to buy your services or products.
• “How To Print All The Money You Want Legally.” This Report shows you how to create “lead generation magnets”, “widgets”, and “secondary reason for response.”

Your first Guarantee: You have TWO full months to examine everything, use what you wish, and, if for any reason or even no reason, you want a full refund, just return everything and you’ll get your money back immediately. NO questions asked. You do not need a “my dog ate my homework story.” No one will ask you any questions at all. No hassle. No “fine print.” Simple and straightforward; you are thrilled with what you get in my Kit or you get a full refund. And, incidentally, I’m devoted to the goal of only having satisfied customers. If you’re not going to profit from having my Kit, I really would prefer to buy it back.

Your SECOND Guarantee: If you keep the Kit after the two months, I’ll ride along with you for another TEN months and if, after a full year from your purchase date, you will show me proof that you used at least one strategy, System, or tool from the Kit, and you will look me in the eye on paper and tell me you did not put at least $10,000.00 in your bank account that you would not have otherwise, send me a note describing your use and failure with the Kit, I will STILL refund every penny you’ve paid. Even if you’ve used the Critique and Consultation Coupons, I will STILL refund every penny you’ve paid — even after one full year. I want you to put tens of thousands of dollars of income in your bank account, that you know would never have gotten there without my Kit, or I want to buy it back.

Now let me give you an amazing statistic: in 1997, again in 1998, and again in 1999, I sold over One Million Dollars worth of my Magnetic Marketing Kits. This includes sales at speaking engagements, to my corporate clients, and through my publisher’s catalog. All were sold with this same Double Guarantee.

The result: a 96% satisfaction rate. But that doesn’t just mean that 96% of those people kept their Kits…..96% not only kept their Kits but also sent me success reports and testimonial letters, subscribed to my newsletter, attended my advanced seminars, or bought additional Dan Kennedy books, recordings, courses, or tool kits.

I think that fact has to tell you a lot about the results YOU can expect from getting my “secrets” working for you. After all, why would anybody make additional investments in my materials if they weren’t profiting tremendously from their first investment?

So, TWO FULL MONTHS, unconditional satisfaction guarantee. PLUS an additional TEN MONTHS’ conditional guarantee. PLUS all of the Bonus Reports, yours to keep regardless of your decision about everything else.

Here’s How To Get Your MAGNETIC MARKETING SYSTEMS KIT with ALL of the FREE Bonus Materials (This IS a limited offer. Act now!)

I have allocated only a certain, limited number of Kits with the additional FREE Bonus Materials. As a result, I can only extend this invitation to the first 57 people who order this product. I need your response immediately! (After 57 people have ordered, this offer is void.)

• Click here to order my course right now online with our Secure Server. Remember: If you’re not thrilled with the results, just send the course back within the next year, pay nothing, and keep the 3 powerful bonus reports — that’s a better than risk free offer! We accept online payments via Visa, MasterCard, Discover, American Express and now also Paypal!
  
• Click here to print out an order form to mail or fax your order with a check, money order, Visa, MasterCard, American Express, Discover or Paypal information.

I urge you to act on this opportunity today, right now, while it is fresh in your mind. /font>

Best,

Dan Kennedy

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