Market Motive – Email Marketing Certification Course
Email marketing has the power to nurture relationships with prospects and loyal customers at all stages of the buying cycle. In this course, Matt Bailey walks through proven strategies for creating an email program. From building lists, to crafting emails, to avoiding spam filters, and all the way to generating conversions and sales, learn to build an email marketing program that moves prospects toward a purchase and keeps loyal customers coming back.
Course Materials
Section 1: Introduction to Email Marketing
Section 2: Email as Conversation
Section 3: Creating the Email
Section 4: Landing Pages
Section 5: The Mailing List
Section 6: Spam and Blacklists
Section 7: Working with Email Service Providers (ESPs)
Section 8: Metrics & Measurement
Learning Objectives
Upon completion of the Email Marketing course, you will be able to accomplish the following:
– Explain the value of email marketing
– Identify tactics to avoid in email campaigns
– Develop effective email marketing conversations
– Use emails as a means to initiate conversations with your potential customers
– Segment your emails to optimize delivery opportunities
– Craft highly effective subject lines
– Identify and create effective best-practice landing pages
– Use a variety of methods to create and build your email list
– Understand opt-in and opt-out rules and regulations
– Understand SPAM laws
– Set expectations when working with email service providers
– Develop good KPIs and email marketing measurement goals
… and more
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