Media Buying Academy – Knowledge.ly
Media Buying Academy
How To Profit With Media Buys
What is the Media Buying Academy (MBA) ?
Even if you are winning the battle right now, what happens to your bottom line the next time google decides to hand out free coupons, inviting everyone out there to start bidding and raising prices?
SEO takes too long and leaves you at the mercy of the always-changing search engine update. Don’t play by these rules.
What if you could have more control and transparency to scale profits beyond imagination?
Media buying is one of the oldest, most profitable forms of online advertising; it’s also the least understood, which is why there are so many myths surrounding it.
Few Internet Marketers have discovered the profitable path to media buying. Those who do, have always kept it secret, until now. They have left internet marketing to join the tech world and are only now sharing their strategies.
YOU WILL LEARN
- Spying on your competitors
- Creating a laser targeted demographic profile
- Locating highly relevant traffic sources
- Systemic evaluation of traffic sources
- Running controlled network test buys and then scaling
- Negotiating media buys for the lowest price and best terms
- Creating banners with high CTR
- Creating Landing Pages that Convert
- Driving traffic to Landing Pages
- Retargeting your visitors to raise your conversions
- Tracking and Analytics of Ads and Landing Pages
- Optimizing and repeating to scale-out your profits.
- Tips/Tricks/ and Resources for you Campaign
Course Lessons:
Module 1: Intro and Planning
- Lesson 1: What you will learn in this course (8.54)
- Lesson 2: Media Buying 101 (2.14)
- Lesson 3: How to Find your Customer Demographic (6.14)
- Lesson 4: Resources for Demographic Research: (6.57)
- Lesson 5: Case Study of Media Buy Planning (5.07)
- Lesson 6: Step-by-Step of Actual Campaign (20.04)
- Lesson 7: Case Study of Strategic Planning (5.11)
- Bonus Lesson: Additional Research Extension Tool (2.13)
- Action Document: Chart for Recording Competitive Ad Demographics
- Materials: Course Slide, Media Buying Term Glossary, Links, Contact Details, Discount Codes
Module 2: Media Buying 2.0
- Lesson 1: Breakdown and Benefits of Networks Buys (4.22)
- Lesson 2: Adbuyer for Controlled Buys (6.13)
- Lesson3: Media Buying via Demand Side Platforms (DSP) (2.56)
- Section 1: Test Buys with Real Time Bidding (RTB) (8.18) (Targeting With Demand Side Platforms (DSPs), Advantages to Advertisers, Challenges to Advertisers)
- Sections 2: Campaign Optimization (3.43)
- Section 3: Ideas and Opportunities (2.23)
- Section 4: SiteScout Benefits (6.20)
- Section 5: CPC Google Testing (1.21)
- Lesson4: How to measure CTR (2.10)
- Lesson5: Competitive Analysis with WhatRunsWhere.com (3.41)
- Bonus Lesson: WhatRunsWhere Tip (1.39)
- Materials: Course Slides
MODULE MEDIA BUYING 2.1 – DIRECT BUY METHODOLOGY
- Lesson 1: Breakdown and Benefits of Direct Media Buys (3.34)
- Lesson 2: Types of Sites We Want (3.33)
- Lesson 3: Locating the Sites:
- Section 1: Social Bookmarking to Locate Targeted Traffic Sources.(4.54)
- Section 2: Google to Locate Sources (8.58)
- Section 3: Quantcast to Build your list: (6.02)
- Section 4: Google AdPlanner for List Building (4.37)
- Section 5: Sources for Inspiration (3.39)
Lesson 4: Google AdPlanner for Evaluation (4.37) - Lesson 5: Competitive Analysis with Mixrank (5.44)
- Lesson 6: Filter Your list (3.57)
- Lesson 7: Highest Converting Ad Real Estate (5.01)
- Bonus Lesson: Practice Drill (8.31)
- Action Document: Site Evaluation Checklist + Placement Recording
- Materials: Course Slides, Competitive Intelligence Explained
TRACKING AND ANALYTICS
- Lesson 1: Setting up the Adserver with SiteScout
- Lesson 2: Setting up the Asdserver with Adshuffle
- Lesson 3: Using URL builder for Source Attribution
- Lesson 4: Using Google Analytics for Conversion Tracking
- Lesson 5: Setting up Tracking with Tracking202
- Section 1: Traffic Sources
- Section 2: Categories
- Section 3: Campaigns
- Section 4: Simple Landing Pages
- Section 4.1: Advanced Landing Pages
- Section 5: Getting Simple Landing Page Codes For PHP Redirect
- Section 6: Getting Simple Landing Page Codes For javascript Redirect**Not Available***
- Section 7: Getting Advanced Landing Page Codes
- Section 8: Get Tracking Links For Direct Linking and Simple Landing Pages
- Section 9: Get Tracking Links For Advanced Landing Pages
- Section 10: Get Pixels/Postback Urls/Server-To-Server Pixels
- Section 11: Overview and Analysis Screens
- Section 12: Viewing Clicks With Visitor and Spy View
- Section: 13: Updating Subids (For conversions and reversals) and CPC Data
Module 3: Banner Design and Buy Negotiation
- Lesson1: 6 Principles for Successful Banner Design (15.54)
- Lesson 2: Resources for getting Ads Created (12.41)
- Lesson 3: How to Host Ads and Why (3.53)
- Lesson 4: Strategies for Banner Creation (7.30)
- Bonuse 1: How to Use Site Appearance for Banner Creation (7.30)
- Action Document: Template for Writing Ad Copy
Lesson 5: Direct Placement Negotiation - Section 1: First Contact (2.37)
- Section 2: Quick Tips for Contacting Publishers (1.55)
- Section 3: Making sense of the pricing (2.36)
- Section 4: How to calculate your prices: (4.26)
- Bonus Lesson 2: Insertion Order Checklist (1.44)
- Action Document: First contact swipe, IO Checklist, CPM Calculator
- Materials: Course Slides
Module 4: Landing page anatomy and optimization.
- Lesson 1: 8 Successful Principles of a Landing Page (4.39)
- Lesson 2: Landing Page Deconstructed (8.10)
- Lesson 3: Landing Page Case Study (7.41)
- Bonus Lesson: Standard Visitor Movement (1.05)
- Action Document: 20 point checklist for Effective Landing Pages
- Materials: Course Slides
Bonus Mod: Retargeting in your media buys.
- Lesson 1: What is Retargeting (3.19)
- Lesson 2: 4 Things You Can Do With Audience Data (3.41)
- Lesson 3: 5 Places to Put Your Audience Pixels (3.10)
- Lesson 4: 2 Common Mistakes with Retargeting Campaigns (2.25)
- Lesson 5: 4 Ideas for Quickly Building Targeted Audiences (3.43)
- Lesson 6: 3 Reasons to Collect Audience Data Everywhere You Can (2.01)
- Materials: Course Slides
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