Media Buying Sumo – Gauher Chaudhry (2013)
Media Buying Sumo 2013 Live Workshop !
This live workshop was held in Toronto recently and included a line up of stellar speakers to cover the entire topic of successful media buying. Each presentation includes a transcript and powerpoint slides for.
Introduction – Gauher Chaudhry (Run time 81 minutes)
Competitive Analysis – Mike Colella (Run time 79 minutes)
Ad Tracking Technology – Steve Gray (Run time 85 minutes)
Banner Optimization – Greg Davis (Run time 79 minutes)
Media Ad Buying – Steve Gray (Run time 57 minutes)
Real-Time Bidding – Ratko Vidakovic (Run time 80 minutes)
Retargeting – Matt Sauls (Run time 81 minutes)
Mobile Media Buying – Matt Sauls (Run time 39 minutes)
Questions & Answers – Panel (Run time 22 minutes)
Module 1: Media Buying
This module will give the foundation to successful media buying. You will learn about the different types of media buys and how you can start testing with a small budget with real-time bidding networks.
Types of Media Buys
Direct Buy
Intermediate Buy
BuySellAds Walk-thru
BuyAds Walk-thru
Network Buy
Sitescout – Video 1
Sitescout – Video 2
Sitescout – Video 3
POF Ads Interview
Module 2: Market Intelligence
You will learn about the importance of market intelligence, which includes your customers and competitors, when it comes to buying media in this module. You need to spend time doing market intelligence BEFORE attempting any media buying so that you have a solid strategic plan in place.
Market Analysis
Quantcast Data
Alexa Data
Quantcast Planner
Using Mixrank
Using Adbeat
Module 3: Tracking
Tracking is absolutely crucial to making your media buys successful. This module covers how to use the most popular tracking platforms to track your banners, landing pages and conversions.
Introduction To Tracking
AdShuffle Walk-thru
Tracking202 Walk-thru
iMobiTrax Walk-thru
Module 4: Banners
Banners are the foundation to any media buying campaign. This module covers the factors that make banners successful and how to optimize your banners for maximum conversions.
Banner Sizes
Banner Types
What Makes A Good Banner
Banner Optimization
Using Fiverr
Google Image Ideas
Module 5: Retargeting
Retargeting allows you to remarket to lost visitors. Retargeting is powerful because it allows you to build second list (invisible list) that doesn’t require an opt-in. The best part is that it is free to build a retargeting list that can also be sold to third parties.
What is Retargeting?
Why Retarget?
Where To Place Pixels
Retargeting Techniques
Sitescout Retargeting
Module 6: Mobile Media
Mobile media is growing dramatically and will eventually surpass desktop media buying in terms of inventory. Now is the best time to fully understand mobile media buying so that you can take advantage of this new advertising medium before your competitors do.
Introduction To Mobile Media Buying
