Mind Virus Manuals
Marc Swerdlick – Fresh Start Chiropractic Manual
The FRESH START Chiropractic Manual (198 pages) is the ultimate marketing guide for both new and established doctors. For the new doctor, this manual is everything they don’t teach you in school (which is typically everything that you REALLY need to know). This manual is your opportunity to build your practice CORRECTLY (from the very beginning) so that you don’t have to continuously reinvent yourself – or give away freebies and discounts.
For the established doctor who is looking to expand, this manual is an opportunity to open a second location or even start all over again – doing it RIGHT. You won’t read anything about FREE exams, $17.00 exams, or even $39.00 exams. No way! Besides, everyone knows that gimmicks are for snake oil salesmen.
Your patients deserve more than a con-artist with a DC degree. You either do it the RIGHT way, or you’ll be one of those guys who jumps from system…to system…to system.
Marc Swerdlick – Presuasion Chiropractic Manual
The Presuasion Chiropractic Manual includes a start to finish easily implementable system that utilizes Dr. Marc’s unique, highly effective, time-tested Prequisition, Persuaducation, and Pre-Sale Strategy Systems. The word Presuasion is derived from the words pre-sale and persuasion. Put them together, and what you have is a term that defines the concept of getting people to want what you have – before they enter your practice.
This manual will take you through the process of transforming a prospective patient with a passing interest in chiropractic, into an active patient who is compliant, refers (because they want to refer), and clearly understands the importance of chiropractic as a part of a preventive lifestyle.
The Presuasion Chiropractic Manual includes numerous integrity-based marketing, acquisition and reinforcement strategies that transform a chiropractic clinic into a well-oiled highly profitable business. There are no gimmicks, tactics or scams presented in this manual. From the beginning to end, it’s 500+ pages of information that will help even the most successful of practices become even that much more successful.
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