Ryan Deiss – LaunchGrid
What Is the Launch Grid Workshop?
1. A Tested and Proven Framework
Launches don’t have to be risky. During the Launch Grid workshop, you’ll soft launch your idea and nd out if
your market wants what you’re selling before you spend a lot of money on advertising, or waste a lot of time on
product creation.
Launch Grid gives you a proven, step-by-step plan for launching (or re-launching) your business or brand. It
takes you all the way from idea, to testing for market t, to creating awareness, getting that rst sale, and
beyond! We didn’t invent the launch process, but we have perfected it. And now, we’re giving it to you…
2. Identify Your Market. Clarify Your Value
Knowing who should serve is one thing… FINDING THEM is an entirely dierent challenge. During the Launch
Grid workshop, you’ll not only identify your ideal customer, you’ll also locate them, and build perfectly
scripted “Awareness Campaigns” that get your brand noticed…even if you’re unknown, today.
3. Your messaging Will Write Itself
Do you know exactly what you should say on your home page? What about your ads, and emails, and landing
pages? What about your “elevator pitch?” You don’t have to guess.
The Launch Grid will tell you EXACTLY what to say, and when (and where) to say it so your message is both
noticed and armed…
4. Know It Will Sell BEFORE You Launch It
Launches don’t have to be risky. During the Launch Grid workshop, you’ll soft launch your idea and nd out if
your market wants what you’re selling before you spend a lot of money on advertising, or waste a lot of time on
product creation.
5. Getting Your First Sale…And Beyond!
Launch Grid is NOT a formula that produces “One Hit Wonders.” During this workshop, you’ll craft
a “Predictable Selling System” that will get you your rst, PROFITABLE sale. But it won’t stop there.
Once your “Predictable Selling System” has been tested in the marketplace, it can easily be scaled into more
and more sales, making Launch Grid a framework for business growth…not merely product launches.
How Does It Work?
Launch Grid is a 6-week online workshop, that’s divided into three parts…
PART 1- Value Proposition & Messaging
In part 1, we’ll clarify your value proposition and positioning. We’ll map out your “Value Journey,” architect your
rst “Awareness Campaign” and craft the messaging that will form your “Predictable Selling System.”
PART 2 – Soft Launch & Market Fit
In part 2, we’ll soft launch your new oer and test for market t. Well utilize risk-free and cost-free methods to
“soft launch” your oer, so you can test your idea before you even build your product.
PART 3 – You Will LAUNCH!
In part 3: You. Will. Launch. You’ll set a date, you’ll activate your pre-built “Awareness Campaigns” and you’ll
allow your pre-tested “Predictable Selling Systems” to convert total strangers into rabid buyers and raving fans.
COURSE BREAKDOWN
Each week for 6 weeks you’ll complete a new step in the launch planning process, and by the time we’re
nished you’ll have all the assets you need to successful execute “The Perfect Launch.”
Module 1: Building Your Launch Grid
This is where it all begins! In this module, you’ll begin to compile all the assets you’ll need to execute your
launch. You’ll identify your “Customer Avatars,” craft your “Statement of Value,” and brainstorm the “EntryPoint Oers” that will convert strangers into buyers.
Module 2: Architecting the Value Journey
There is a formula for delivering (and extracting) value from a market, and you’re about to learn it. In this
module, you’ll map the 8-step “assembly line” process that will transform complete strangers, into interested
prospects, into excited buyers, into raving fans and, ultimately, brand ambassadors.
Module 3: Constructing Your Predictable Selling Systém
Now that you have a completed “Launch Grid” and “Value Journey,” it’s time to turn this framework into fully
functioning assets. In this module, you’ll build your rst “Minimum Viable Oer,” and prepare to test your
messaging and value proposition in the “real world.”
Module 4: The Soft Launch
Launches don’t have to be risky and expensive, and in this module we’re going to come as close as possible to
“Failure-Proong” your launch. The rst step is to validate your assumptions on paper, and assuming things
look good you can initiate a “Test Launch” that (with a little luck) will result in your very rst sale!
Module 5: Ascension and Onboarding
Once you’ve proven that your “Awareness Campaigns” and “Predictable Selling Systems” are working as
planned, the next step is to architect the post-sale process that will simultaneously decrease refunds and
churn, and increase customer values and overall satisfaction. Don’t ignore this step…it’s critical!
Module 6: Getting Your First Sale…And Beyond!
At this point, all your assets are in place and your systems and assumptions are fully tested and validated. It’s
launch time! In this module, you’ll set your launch date, and YOU. WILL. LAUNCH. And then…YOU. WILL SCALE.
Get ready, because things are about to get very interesting (in a very good way).
