SEMPO Institute – Advanced Search Engine Optimization

Advanced SEO’s authors present tips, techniques and best practices developed from hundreds of years of working experience. This course has been peer- reviewed by additional professionals in SEO who daily meet the challenges of achieving effective Search Marketing results. This combination of authors and reviewers allows Advanced SEO to deliver on its goal – helping you to grow faster in the Search Marketing industry than the experts before you.

 

This comprehensive course is part of our Masters Series and teaches the complexities of search engine optimization in an online and self-paced approach. The resources, quizzes and lessons all are designed to help reinforce the information you are gaining throughout the course. SEMPO Institute’s Certificate of Completion is granted to your upon successfully passing the course tests. The hardcopy and electronic versions of the Certificate give you multiple methods to outwardly display your commitment to and mastery of search engine marketing.

 

• Use advanced keyword selection systems for organic search

• Determine Web site technical issues hindering organic search rankings

• Perform an SEO diagnostic audit or site review

• Evaluate and correct Web site structure and develop site maps

• Make technical and editorial corrections to a Web site and how to include SEO into a new Web site or redesign

• Understand how to edit, optimize and influence Web pages to improve organic search rankings

• Edit and optimize for specific Web pages and an overall Web site

• Create powerful inbound link plans through best practice linking techniques

• Have exposure to the use of advanced SEO tools, techniques and analysis

• Develop creative and advance copy

• Develop a comprehensive strategy in reporting, tracking, analytics, performance, competitor tracking and brand reputation monitoring & management

• And more