SocialBee University – SocialBee
Module 1
Buyer Persona
Buyer Persona: what it is, how to create it, how to use it
The difference between Target Audience and Buyer Persona
How to discover pain points, wants and needs.
Mistakes when creating your Buyer Persona
The importance of Buyer Personas for Social Media
Examples of Buyer Personas
Module 2
Copywriting for Social Media
Social Media Copywriting Tips
How to get to know your customers
How to create effective marketing copy that sells
Product features and benefits
Copywriting Formulas
Humor and Competitive Copywriting
How to master CTAs
Module 3
Intro to Ads
Introduction to Social Media Advertising
How to maximize your potential with paid advertising
The importance of Data analysis
How to use paid Ads to your advantage
Module 4
Content Types/Ideas
How to come up with different types of content and create a good content strategy
How to create your content strategy, when you don’t have inspiration or ideas
Why a content strategy is a must
Module 5
Branding on Social Media
What is “On Brand”?
Social Media Branding Strategies
Establish social media branding guidelines for your business
Building Brand Identity & Trust through Social Media
Module 6
SocialBee Intro
How to create a consistent posting schedule
Balanced content categories
Best practices for posting on Social Media
How to repurpose your content, save time, and win readers
How to do all these in the SocialBee Platform
Module 7
Social Media Toolkit
Create and collaborate on visuals with Xara
Learn to automate everything with Zapier
How to use URL shorteners to track and convert
Other essential tools you need in your toolkit
Additional special offers on some of these tools
Module 8
Intro to Freelancing
How to become a successful freelancer
How to decrease risks & be successful as a freelancer
What nobody told you about freelancing
Blue oceans and what should you do about Free Work
Best strategies to help you jump into the startup world
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