Starter Personal Branding Course for Recruiters – Hishem Azzouz
A step-by-step course on how to start building your personal brand as a recruiter on Linkedin, so you can start reaching more people you can help, impact more lives and in-turn make more money
Build a personal brand that makes you the recruiter of choice within your market.
So you’re a recruiter that has heard ‘personal branding’ is important? Great. Building your brand can seriously give you a competitive advantage in an extremely competitive market place, but the thought of starting to share content can feel daunting.
You might be thinking, what the hell do you create content about? You haven’t shared content on Linkedin before and don’t want to come across ‘unprofessional’? How can my brand help me bill more money?
I’m going to help you cut through the confusion, to not only learn how to start building your brand tomorrow but to make sure you’re equipped with the correct strategy and mindset for long term personal brand success.
Hi, I’m Hishem Azzouz the founder of Azzouz Branding.
My mission is simple, to help build personal brands for passionate recruiters so they can reach more people they can help, impact more lives and in turn, make more money.
I know first-hand from working in recruitment that you can’t rely on smashing the switchboard and pasting inmails all day. The market is just too noisy, and it’s too impersonal.
I’m here to help you cut through that noise and reach more of the right people by bringing the reputation you earn offline to a much bigger audience online.
That’s why I created the Starter Personal Branding Course for Recruiters. To help you START building your brand tomorrow, learning from my successes and failures but also to share with you the proven process I have been taking all of my recruiter clients through.
I have heard all of the typical excuses recruiters give when it comes to personal branding …
“I’m not creative, and I have no idea what to create content about.”
“I’m worried about other peoples opinions and coming across the wrong way to clients & candidates.”
“I haven’t got the time, and I don’t understand how this can become part of my business development/candidate engagement strategy.”
This course will help you overcome your challenges and set you up for long term personal brand success as a recruiter.
Here’s what’s included in the starter personal branding course for recruiters.
Work at your own pace. There are five distinct stages with 25 video lessons.
Bonuses to keep you on track. Including an editable content calendar, several downloadable cheat sheets on how to structure your Linkedin content, how to deliver content that drives engagement, and how to combine your branding efforts with your sales activity.
Gain exclusive access to a Linkedin community. Discuss your personal branding journey and trade ideas with like-minded recruiters.
Office hours with Hishem. You will have the opportunity to ask questions and get advice directly from me within the community.
What you’ll learn across five distinct course stages.
P for Purpose: You’ll gain an in-depth perspective on why you want to build your brand for yourself and your market—from understanding what you want to be known for by your candidates and clients to what you stand for as a recruiter. Assuring you come across authentic from the very start!
Basic Marketing Principles: I’ll help you understand the core marketing fundamentals that are worth knowing when building your brand. You may not think you’re creative and you’re a salesperson, but honestly, this isn’t rocket science. I will share with you the marketing expertise that’s worth knowing, nothing else.
P for Plan: I’ll teach you how to put your content ideas into a simple plan that works for you to give you the best possible chance of remaining consistent and having a strategy that works for you.
The Do’s and Don’ts on Linkedin: Learn how to effectively deliver content on Linkedin without making the mistakes I made early on and the mistakes your competitors will be making.
P for Paying it Forward & Quick wins: I’ll help you understand the correct mindset to adopt when building your brand for long term success and share with you some quick win tactics that can help you speed up your branding success.
Don’t take my word for it listen to the recent recruiters who have completed the course
Sophia Pervez – Recruitment Consultant at Ventula Consulting
Don’t take my word for it listen to the recent recruiters who have completed the course
Steve Dalley – Recruitment Consultant at Socially Responsible Recruitment.
Don’t take my word for it listen to the recent recruiters who have completed the course
Lewis Campbell – Business Manager at JohnstonGreer
Course Curriculum
Starter Personal Branding Course for Recruiters
Welcome Recruiters!
What you will achieve by the end of the course (5:58)
Why am I the best person to take you through this course? (3:16)
Course Downloads
P for Purpose
Why do you want to build your personal brand? (1:53)
What do you NOT want to be known for by your candidates & clients? (1:14)
What do you want to be KNOWN for? (1:42)
What do you STAND for as a Recruiter? (2:04)
What are your AUTHENTIC characteristics? (1:19)
Let’s recap and why do we start here? (2:08)
Basic marketing principles
The basic marketing principles you need to understand (1:34)
Building your target Candidate persona (2:43)
Building your target Client Persona (1:57)
Recap and your content idea task (1:56)
P for Plan
Building your personal brand strategy (1:51)
How to use your content calendar (2:40)
Deploying self-awareness and facilitating conversations with your content (3:16)
Commit to a consistency and plan your content (1:40)
The Do’s & Don’ts on Linkedin
Introduction to the best practices on Linkedin (0:44)
How to structure your Linkedin posts (4:02)
Using hashtags on Linkedin (1:50)
When is the best time to post on Linkedin? (1:33)
Recap and the advice you MUST follow (0:55)
How you can speed up the process and achieve personal brand success
Introduction to having the correct mindset and how you can speed up the process (0:44)
The importance of engaging with your network (1:42)
Leverage your existing relationships for an online testimonial (1:45)
P for Paying forward and a HUGE thank you! (1:42)
Proof Content:
Delivery Method:
After your purchase, you’ll get access to the downloads page. Here, you can download all the files associated with your order.
Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from Vinlearn.
