The Art of effective Client Management – Tom Critchlow
For agency SEO professionals who want to do better work for bigger clients
The Art of Client Management course will help you:
- Better manage client expectations
- Communicate more clearly and confidently
- Get buy-in and budget for your recommendations
- Retain and upsell clients more effectively
- Advance in your agency career
Every successful project has a foundation of strong client management
Managing clients is all about understanding what clients value – putting ourselves in their shoes to understand the context for our project. We must understand the goals, resources and priorities that drive our clients so that we can provide recommendations and projects that create impact, not just documents that gather dust.
Client management matters because SEO is a complex discipline. We require our client’s teams to allocate resources in service of our goals whether engineering, product, marketing, editorial or PR. We need to do more than provide recommendations, we need to advocate for SEO initiatives.
This course is designed for anyone who works at an agency, whether you are a:
- Consultant
- Account Manager
- Sales Person
- Founder / Owner
After completing the course you will:
- Manage client expectations more effectively
- Communicate more clearly and confidently
- Get buy-in and budget for your recommendations
- Upsell and retain clients for longer
- Be more skilled at building trusted relationships
Get A Pay Rise!
If you want to reach more senior agency roles, client management skills are essential. It’s almost impossible to reach more than $100k (US) without building your soft skills: 
Read more about the SEO skills matrix.
5 Modules Packed with Case Studies & Examples
1. Delivering Client Value
Managing client expectations requires aligning ourselves with our clients on goals, resources and priorities. We need to understand how to provide value, even if we’re facing resistance. Learn how to:
- Understand what’s most important to your client
- Be valuable even when we can’t get things done
- Align with our clients on reporting and metrics
- Tie our recommendations to business value
2. Effective Recommendations
Everyone wants to avoid making documents that get dusty and sit on a shelf. But how? Here we look at how to frame our recommendations so that clients find them compelling and actionable. Learn how to:
- Create a north star for the project to get everyone excited
- Understand our client’s revenue more deeply
- Build a business model for SEO investment
- Tie our recommendations to business value
SEO business model spreadsheet
3. Clear Communication
Communicating our ideas clearly and confidently is crucial. Especially if we’re trying to win over senior stakeholders at our client’s organization. Learn how to:
- Communicate effectively in meetings, emails and documents
- Structure technical communication clearly and logically
- Create effective business presentations
full SEO strategy presentation
4. The Habits of Client Management
Great client relationships are built one interaction at a time. Here we look closely at the various different touchpoints with clients. Learn how to:
- Create better statement of work (SOW) documents
- Run great kickoff meetings
- Retain and upsell clients effectively
- Deliver recommendations that actually get implemented
SEO project kickoff guide
5. Building Trust & Handling Conflict
Trust is crucial to good relationships and good communication. But how do you actually build trust? We’ll explore deliberate frameworks and strategies. Learn how to:
- Use the trust equation in real situations
- Communicate the right way over time as our client relationship evolves
- Reduce panic before high stakes interactions
- Use the STATE framework to structure difficult conversations
Learn with Tom Critchlow
Sale Page: https://seomba.com/client-management/#pricing
Archive: https://archive.ph/wip/77MjK
Delivery Method:
After your purchase, you’ll get access to the downloads page. Here, you can download all the files associated with your order.
Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from Vinlearn.
