The Cold Email Academy 2022 – Hardenbrook
Your Instructor
Mike is currently the Chief Strategist for GrowthGeeks.com, a marketplace for hiring marketers on-demand and CMO of GrowthHacker.TV.
He’s founded several successful ups (3 bootstrapped, 1 VC funded) and specializes in using email to grow B2B sales into the millions.
His work has been seen on Inc, Forbes, Techcrunch, NextWeb, & Entrepreneur.
He is also a mentor to accelerator programs at Dreamit Ventures, Baylor, and Univ. of Chicago
Course Curriculum
- Getting ed – What You Need To Know Before ing The First Lesson
- Cold Email Academy Cliff Notes
- Cold Email Masters Workbook
- Software, Tools, & Leads Discount Bonuses (0:34)
- Template Scripts, Sequence, and Psychology
- How to Take Action with This Course (2:21)
- The 4 Core Principles to Build a Sales Machine (3:15)
- How to Use Cold Email to Grow Your Business (3:09)
- The Cold Email Mentality (2:32)
- Who Uses Cold Email Successfully (2:23)
- Debunking the Myths (2:38)
- Types of Cold Email Campaigns (4:01)
- Intro to Targeting with Cold Email (1:54)
- Targeting with Cold Email (3:13)
- Lets Create Your Perfect Prospect (4:00)
- Customer Persona Worksheet
- Customer In Context by Steve Blank
- Intro to Prospecting Like a Boss (1:15)
- DIY Prospecting Benefits and Drawbacks (3:47)
- Purchasing Leads: Benefits and Drawbacks (3:16)
- DIY Prospecting Built to Scale (2:02)
- Types of Emails We Want (2:18)
- Prospecting Apps and Extensions (8:28)
- Prospecting Google, Linkedin, Directories, and Forums (6:36)
- Prospecting Competitors, Angellist, Product Hunt, and Twitter (9:17)
- Super Fast with Linkedin (4:09)
- Turning Directories into Emails (3:50)
- Targeting Based on Software (1:40)
- The Twitter Hack (4:19)
- My Secret Source (3:45)
- Scrubbing Your Data (1:50)
- Scale Wining Sources with Outsourcers (6:29)
- Instructions for Organizing Data Sources (2:13)
- Do You Need Any Help? (0:24)
- Types of Lead Brokers (3:43)
- Calculate Your Estimate ROI (2:33)
- Outreach and Working with a Rep (2:07)
- Writing Irresistible Cold Emails (1:22)
- Defining Your One Thing (0:53)
- Content, Length, Spacing, and Punctuation (3:45)
- The Connect-the-Dots Formula (3:14)
- The Soft Touch Formula (6:07)
- 3 Levels of Personalization (7:52)
- Your Call to Action (1:19)
- Quick Hack for Composing Emails (1:24)
- Subject Lines that Get Opened (3:55)
- The Do’s and Don’ts (3:30)
- How to Address Your Recipients (3:05)
- Signatures and using PS, BTW and FYI (3:49)
- Spot Checking Your Emails (2:22)
- Compliance and References (2:44)
- Compliance – Can-Spam Resource
- Follow-up Sequences that Convert (1:59)
- How Many Follow-up Emails to Send (2:49)
- Is Your Sequence Annoying? (4:02)
- Follow-up Sequence Breakdown (9:26)
- Sending Cadence (2:44)
- Using Humor in Your Follow-ups (2:57)
- Ready to Hit Send!? (1:34)
- Sending Emails with a Plan (0:50)
- Apps to Send in Bulk (4:06)
- GMass Sending Extension (Easy and Inexpensive) (4:06)
- Setup Your Email Alias (2:17)
- Important Tout Update
- Hacks to Bulk Import Your Prospects (3:04)
- Formatting Your Templates (3:55)
- How to Send Custom Emails in Bulk (3:46)
- Setting Up Follow-up Campaigns (2:50)
- Typical Open, CTR, and Bounce Rates (2:23)
- Setting Up Seed Accounts and Do Not Mail Lists (2:19)
- You Did it! Final Thoughts (0:29)
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