02 – Million Dollar Message – Aaron Fletcher
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One of the most important factors in the success of any online business or campaign is the message.
What is that one problem you solve? And how do you articulate what you do?
It’s not just about a message you’re going to put on your landing page or on one of your funnels. This informs, every single thing you do to market or communicate or advertise your business.
Every landing page… every sales script… every headline… every advertisement… and everything in between.
We came up with a formula and it’s kind of nerdy, and it looks like this.
The Million Dollar Message is the single Avatar who you serve, times the Currency metric and timeline, minus pain.
What does that mean?
It means we are going to help you go through something called the Currency Calculator, and you’re going to list out all the problems you can solve for your audience. All of the currencies are measurable units of value… you can increase them, or decrease them.
For example, if you’re a personal trainer, you can increase folks health, their strength, their energy… you could decrease their body fat, their anxiety, their medical bills, but we have to pick one and use the Million Dollar Message to communicate what you do.
Instead of struggling, you need to use a formula. When I started out, I bought every single book on advertising copywriting… from Joe Sugarman, to scientific advertising… to David Ogilvy.
And that stuff really matters. It made me a pretty good copywriter.
But I realized, if you look at all the successful campaigns on the planet, they all have a really clear measurable message that’s formulated a certain way.
I put that into this course and framework, you’re going to go through step by step, you’re going to fill it out, and you’re going to craft the Million Dollar Message for your business that will make all of your marketing exponentially more successful.
BONUS: NOT JUST TRAINING… DONE FOR YOU TEMPLATES INCLUDED!
