Kim Krause Schwalm – Copy Insiders 2018
Instantly downloadable e-book containing all of Kim Krause Schwalm’s 2018 issues…not available anywhere else! Includes 46 packed issues…260 content-rich pages…24 “What’s in Kim’s Mailbox?” promo breakdowns…5 copy critiques of reader-submitted promos…and much more–with every page “dripping with copywriting gold” as one reader put it. Also often described as “effing awesome” and “absolutely magical”…you’ll want to read, highlight, and refer to every page again and again. Handy table of contents lists specific topics and promos featured in each issue to make it easy to find what you’re looking for. Link to exclusive interview between Kim and David Garfinkel breaking down one of her successful current controls also included.
You’ll want to read, highlight, and refer to every issue, page, and example again and again. Here’s just a glimpse of what you’ll discover…
- How to use “velvet rope” exclusivity in your sales copy—and make your prospect ache to be part of that inner circle. (Study this highly-successful anti-aging promo to see how it’s done.) Page 11
- The #1 secret to getting paid more. Plus the one thing you can do right now to instantly elevate yourself in the eyes of your prospective clients. Page 138
- How to amplify the selling power of your offer…and make it almost impossible for your prospect to say “no”! See these sidebar copy and graphic design examples on page 38 that dimensionalize your offer and guarantee.
- Two little words that give whatever you say next instant credibility. Plus the 4-word phrase that helps win your prospect over. See page 123.
- The one client “red flag” you must NEVER ignore. Use the screening technique on page 222 to weed these potential nightmare clients out.
- Renoir’s secret to editing your copy like an artist. Plus when you should NEVER turn in your draft to a client. Answer revealed on page 15.
- Simple technique lets you beat the blank page blues. Do this one thing as soon as you finish your research or discovery call. Helps you write sizzling copy much faster! Page 21
- How to add ironclad credibility and authority to your promo…and make your sales skyrocket. (See this print ad example on page 23 for ideas.)
- Why your prospect doesn’t want what you think he wants. Dan Kennedy’s secret to really getting inside your prospect’s head and understanding his true motivations. Page 100
- The dirty, ugly truth about freelance copywriting—and how to get really really good. Plus the career-killing mistake to avoid if you take an in-house position. See page 167.
- Secret to grabbing your prospect by the eyeballs. Make sure your promo looks like this. Real-life promo demonstrates how doing so can give you “head-turning” results. Page 31
- The people who screw you over on the road to hell. This no-fail indicator lets you avoid these kinds of clients like the plague! Page 10
- How learning to “love the bomb” can lead you to far bigger successes. The paradox of risk-taking, how to get comfortable with it, and why it’s necessary in order to get that next breakthrough. Page 150
- The offer-killing mistake that paralyzes your prospect from taking action. Plus four more common mistakes that can drag your promo results down (they can all be fixed with the right copy and positioning strategies.) Page 37
- Ripping the band-aid off your copy. The mental “flip” that makes getting feedback on your copy far less painful (while endearing you to clients). Page 224
- How to make it EASY for your customers to buy from you. Pay attention to these Do’s and Don’ts when it comes to presenting your offer. Plus the secret to effective up-selling and cross-selling. Page 247
- Where to find FREE copy inspiration that’s worth a fortune. Surprising place to look to discover brilliant copy ideas for headlines, email subject lines, lead magnet or premium titles, and more! Page 67
- Why taking big risks can lead to huge winners–and build entire businesses. Plus a breakdown of the late Jim Rutz’s legendary “Read This or Die” promo that added more than 100,000 subscribers to a health newsletter. Page 78
- Best way to prove what you’re saying in your copy and demonstrate your product or service. Plus 8 more tried-and-true techniques that make your copy more believable! Page 194
- Are you insulting your prospect? Two examples of promos that landed in Kim’s mailbox that risk offending their prospective buyers–and what they could have done differently. See pages 87 and 95.
- The one trait you MUST have to make it as a copywriter. (No, it’s not resilience!) Plus why you probably don’t want to play Kim in pool. Page 211.
- Never do THIS when talking to a prospective client the first time. Makes them run in the opposite direction or drops your negotiating power exponentially. Page 230
- Three common copy mistakes that trip up your reader. Easily corrected when you know how to spot them. You must do so in order to avoid losing your prospect or diluting the power of your copy. See page 214 for details.
- When negativity works in copy. Try this twist on “future pacing” to motivate your prospect to take action. Actual copy example from Kim’s long-running financial promo control that beat Jim Rutz—twice. Page 108
- How to make your subheads more effective at getting people to buy from you. Simply put this Dr. Robert Cialdini “pre-suasion” secret to work this way. Real-life examples from a successful control promotion. Page 54
- The truth about how often top A-list copywriters really fail (no one talks about this…) Plus the secret advantage that keeps them bouncing back stronger each and every time. Page 46
- Crucial first step to getting paid more than you’re earning now. Steer clear of these client “bottom feeders”. Here’s how to spot them instantly. Page 137
- Why writing long-form promos isn’t the ticket to launching a lucrative freelance career. Here’s what you should focus on mastering at first instead. Much more likely to lead you to royalty riches later (and faster!) Page 166
- What makes copywriters and marketers different from everyone else. Plus 3 steps to becoming “fearless” and catapulting your career. Page 189
- How to gain greater trust (and revenue) from clients. This simple yet highly effective approach lets you confidently close more deals much more profitably. Page 203
- When to move on from a client you hate working with—and how to do it without burning bridges. I share my own client horror stories from early on and lessons learned the hard way! Page 217
And much more in 46 packed issues Kim put out during 2018 (that you’ll find nowhere else!)
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