AdWords and Analytics: Remarketing – Adriaan Brits
AdWords and Analytics: Remarketing
By: Adriaan Brits
Level: Intermediate
Duration: 1h 26m
Released: Oct 27, 2017
Description:
People who have visited your website have already demonstrated an interest in your product or service—even if they haven’t made a purchase. By retargeting these visitors with carefully positioned ads, you can exponentially increase your conversion rates. Google refers to this process as remarketing. In this course, marketing consultant Adriaan Brits shows you how to set up an effective remarketing campaign with Google AdWords and Analytics. Discover how to build remarketing lists, link accounts, use remarketing tags, and target custom audiences. Plus, learn about more advanced solutions such as dynamic remarketing and remarketing lists for search ads (RLSA). Along the way, Adriaan introduces you to best practices and tips for optimizing your efforts, increasing ROI, and creating more efficient campaigns.
Topics include:
- Remarketing lists
- Types of remarketing offered by Google
- Linking AdWords with Analytics
- Setting up campaigns
- Switching between AdWords and Analytics
- Dynamic remarketing
- Setting up a dynamic remarketing feed for display advertising
- Deciding on a budget
- Monitoring ROI
- B2B remarketing
Contents:
- Introduction
- 01. Remarketing with Google
- 02. Getting Set Up
- 03. Remarketing with Google
- 04. Budget and ROI Tips
- 05. B2B Remarketing Campaigns
- Conclusion
Author:
Adriaan Brits is a digital marketing consultant who specializes in optimizing campaigns and conversion rates.
Through his agency, adriaanbrits.com, he specializes in pay-per-click (PPC) campaign management and conversion rate optimization with Bing Ads, Google AdWords, and LinkedIn Marketing Solutions. Adriaan consults on analytics, programmatic media buying, database marketing, and digital copywriting. He enjoys leveraging competitor data to help companies revamp their content, marketing, and digital strategy, and to analyze the results. Adriaan holds an MSc in marketing from Oxford Brookes University and is constantly updating his skills to help businesses tap into the latest digital marketing solutions.
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