Bing Ads Essential Training – Adriaan Brits
Bing Ads Essential Training
By: Adriaan Brits
Level: Beginner
Duration: 2h 31m
Released: Jan 31, 2017
Description:
Leverage all of the features available in Bing Ads, the popular ads program from Microsoft, to run stellar marketing campaigns with one of the world’s leading ad networks. This comprehensive course begins with an overview of the Bing landscape, and then guides you through creating an account, setting bids, writing effective ads, and selecting keywords. Familiarize yourself with important Bing Ads policies in order to save time and make sure your campaigns are approved quickly. Learn about ad extensions, targeting, and setting up Universal Event Tracking, as well as how to use available tools—for example, the Bing Ads Intelligence tool—to successfully carry out campaign optimization.
Topics include:
- Creating your account
- Navigating the Bing interface
- Setting up billing
- Estimating traffic and setting bids
- Writing effective ads
- Using dynamic text ads
- Setting up campaign exclusions
- Using automated rules
- Setting up Universal Event Tracking
- Creating a remarketing list in Bing Ads
- Measuring performance with Bing Ads reports
Contents:
- Introduction
- 1. Bing Ads: A Prominent Network
- 2. Getting Started with Bing
- 3. Main Features
- 4. Remarketing with Bing Ads
- 5. Campaign Optimization
- Conclusion
Author:
Adriaan Brits is a digital marketing consultant who specializes in optimizing campaigns and conversion rates.
Through his agency, adriaanbrits.com, he specializes in pay-per-click (PPC) campaign management and conversion rate optimization with Bing Ads, Google AdWords, and LinkedIn Marketing Solutions. Adriaan consults on analytics, programmatic media buying, database marketing, and digital copywriting. He enjoys leveraging competitor data to help companies revamp their content, marketing, and digital strategy, and to analyze the results. Adriaan holds an MSc in marketing from Oxford Brookes University and is constantly updating his skills to help businesses tap into the latest digital marketing solutions.
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