Blogging for business – Ahrefs Academy
COURSE OVERVIEW:
BLOGGING FOR BUSINESS – AHREFS ACADEMY
WHAT WILL YOU LEARN IN BLOGGING FOR BUSINESS?
The compound effect of content marketing
- The primary goal of blogging for business
- Three main customer acquisition channels
- The main reason why most blogs fail
Two major strategies of growing a blog
- The anatomy of the “Spike of hope”
- Two major strategies of growing a blog
- Busting the “publish more often” myth
- How to convert visitors into subscribers
How to analyse the traffic potential and ranking difficulty of a keyword
- How to test your article ideas for “search demand”
- How to determine the full traffic potential of a keyword
- How to find the best keyword to target
- How to determine your chances to rank in Google
- How to use Keyword Difficulty metric in Ahrefs
How to find great content ideas with high business value
- How to discover great content ideas by studying your niche
- How to generate keyword ideas using keyword research tools
- How to find keywords that your competitors are ranking for
- How to find low-hanging content ideas from all over the web
- How to prioritise your list of content ideas
How to optimize your article for a target keyword and generate maximum search traffic with it
- What is “searcher intent” and how to match it
- How to optimise your article for a given keyword
- How to squeeze maximum search traffic out of your article
- How to perform an SEO audit of your published content
How to create great content that promotes itself
- Why your content has to be great
- How to create content that people will care to read and share with others
- How to create unique content that will stand out
How to create link-worthy content (and stop worrying about link building)
- Do you always need backlinks to rank?
- How to create content that attracts backlinks
- The rarely mentioned “secret” to acquiring backlinks
How to promote your content & make it rank high in Google
- Four common mistakes of content promotion
- The best content promotion strategies reviewed
- How to compete with the “big guys” in Google search results
How to build backlinks to your blog content
- The best link building strategies for blogs
- How to get backlinks ideas from your competitors
- How to build links via guest blogging
- Simple guest blogging “hacks” for better results in less time
How to build links & promote content via blogger outreach
- How to use “Outreach” for content promotion
- How to find thousands of high-quality outreach prospects
- How to write ridiculously effective outreach emails
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