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Bulletproof Direct Buys – Mike Hardenbrook

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Here’s How You Can Pay Less For The Same Ads And Keep Your Profits To Yourself, Not a lot of people know, but you can cut out popular ad networks living on your margins and still get great results if you use direct media buys.

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SKU: 76a9315e7e30 Category: Business & Sales Tags: Bulletproof Direct Buys, Bulletproof Direct Buys - Mike Hardenbrook, Mike Hardenbrook
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Bulletproof Direct Buys – Mike Hardenbrook

Bulletproof Direct Buys

Now you can learn how to cut out the middle man and side-step your competition with the most old-school media buying method still alive | taught by Mike Hardenbrook

Here’s How You Can Pay Less For The Same Ads And Keep Your Profits To Yourself

Not a lot of people know, but you can cut out popular ad networks living on your margins and still get great results if you use direct media buys.

It’s the most oldschool method still in practice today and for good reasons.

See, Facebook, and all the other ad networks out there take their cut from your margins.

Not to mention that with ad platforms like Facebook you often end up targeting the same visitors over and over again, resulting in ad burnout. That means you end up replacing your ads often… sometimes as often as every single day, which can be a lot of work.

With Direct Media Buys you can place your ads directly on websites your prospects frequent and thus, you will enjoy much more control over scale and consistency. And it also lets you keep your profits.

Couldn’t Ask For A Better Edge Over Your Competition…

This is one of the last places online where the beginner or the “One-Man-Band” can still compete with big corporations and experienced teams of advertisers…

Publishers will get a better deal if they do business directly with you.

When you build relationships like that, you’ll get in front of relevant niche traffic you didn’t know existed through your partners. Best of all, you won’t have to get into bidding wars against your competitors. Simply because they’re all using Ad Networks, competing against each other.

With Bulletproof Direct Buys you can side-step all that.

You won’t even have to put up with all the rules and regulations Google and Facebook throws in front of you.

Sounds like a good deal?

Check out our curriculum and invest in Bulletproof Direct Buys to get started today.

Mike Hardenbrook
Founder & TechStars Mentor

Mike’s specialty is building startups quickly using the power of cold email. Recently building GrowthGeeks.com to $1.2 million in just 18 months using primarily cold email.

He has founded 3 bootstrapped & 2 VC funded startups. He’s an alumni and mentor at the world famous Techstars accelerator, along with Dreamit Ventures, and the Univ. of Chicago.

You can find his projects written about in Forbes, Inc., & Entrepreneur.

Course Curriculum

Pick and Plan Your Media Buying Campaigns
36:31
Lesson 1: How to pick from the different types of online media buying based on your goals
Lesson 2: The best tools and methods to find out everything about your ideal buyers’ demographic
Lesson 3: Going deeper – use these simple extensions for advanced market research
Lesson 4: [CASE STUDY] Practical deep demographic research done in under 20 minutes
Lesson 5: [CASE STUDY] Here’s how pros plan their media buying strategy based on the target demographic
The Nuts And Bolts Of Direct Buys
46:02
Lesson 6: Take advantage of the pros and minimize the cons of direct media buys
Lesson 7: The type of sites to buy media at for low click costs, good traffic and high-ROI campaigns
Lesson 8: How to use social bookmarking to locate laser-targeted traffic sources
Lesson 9: How to build your site list with the Quantcast Planner
Lesson 10: The easiest way to use Google Ad-Planner for list building
Lesson 11: How to pick the best sites from your list to advertise on
Lesson 12: The best and the worst places you can put your banner ads on a website
Lesson 13: Taking action on what you’ve learned through this bonus practice drill
Lesson 14: Research competing ads with MixRank to guarantee results
Lesson 15: Other sources of inspiration to help figure out your winner campaign
Pricing and Negotiation
13:13
Lesson 16: How to reach out to publishers and get a response at a reliable rate
Lesson 17: How to calculate your prices so you can avoid unrealistic campaign costs
Lesson 18: Making sense of pricing through a reliable formula pro direct buyers use
Lesson 19: Bonus – Make sure you got these agreement terms covered before closing the deal
Lesson 20: Two critical tips to boost your credibility with your publishers
Banner Design
45:56
Lesson 21: The 6 core principles of successful banner design
Lesson 22: How to host your ads and why it’s the best thing you can do when doing direct buys
Lesson 23: Evaluate your banners to increase CTRs before even starting your campaign
Lesson 24: Bonus – How to use site appearance for creating banners that look native and get clicked on a lot
Lesson 25: Get your banner ads created without wasting time or lots of money
Resources
Bulletproof Direct Buys Workbook
Course Resources
Glossary of Terms Used
Banner Ad InfoGraphic

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Archive: https://web.archive.org/web/20161104001718/http://learn.dmbionline.com/courses/bulletproof-direct-buys

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