Driving Yourself To The Top – Adam Khoo
www.PavingTheWayToTheTop.com© 2010 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd.ALL RIGHTS RESERVEDNo part of this transcript may be reproduced in any form or by any means,electronic, mechanical, photocopying, recording or otherwise without the priorpermission from the authors.DISCLAIMER AND TERMS OF USEThis transcript contains the ideas and opinions of the author. The informationapply the ideas contained in this transcript, you are taking
www.PavingTheWayToTheTop.com© 2010 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd.ALL RIGHTS RESERVEDNo part of this transcript may be reproduced in any form or by any means,electronic, mechanical, photocopying, recording or otherwise without the priorpermission from the authors.DISCLAIMER AND TERMS OF USEThis transcript contains the ideas and opinions of the author. The informationapply the ideas contained in this transcript, you are taking full responsibility foryour actions. The author disclaims any warranties (express or implied),merchantability, or fitness for any particular purpose. The author shall in no eventbe held liable to any party for any direct, indirect, punitive, special, incidental, orconsequential damages arising directly or indirectly from the use of any of thismaterial, which is provided “as is”, and without warranties.www.PavingTheWayToTheTop.com© 2010 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd.From: Adam KhooRe: Driving Yourself to SuccessDear Success Seeker,One of the most important things you need for success in life is motivation. To beable to do monumental things like run a business, maintain and manage people,write a book, etc all require motivation right? Yet, so many of us are stillprocrastinating.Many people ask me how I keep working so hard, like more than 18 hours a day andthen throughout my weekends. They ask me how they can find such motivation,since the first thing that happens to them is they start to procrastinate.First things first, allow me to share my two cents about hard work. I have alwaysbelieved that there is no such thing as easy money. I say this because I believe it isonly when you work really hard at something that you excel and become thebest in it. To me, this is business — if you are not #1, you are nowhere. And so youhave to work very, very hard. I can attest to this myself!A lot of people look at how hard we work and go, “That’s crazy. Why do you work sohard? What drives you?” You see, whenever someone asks, “Adam, what motivatesyou or me?” I ask them back, “What motivates you to shop?” or “What motivates youto play computer games or watch TV or play golf?” You know what they reply? “It’sjust natural.” And there you have it. That is the key.The best way to get motivated is to do something naturally. The reason why Iam so motivated is because I love what I do. When you love what you do, it is nolonger work. It becomes fun! So when people ask me, “Adam, why do you work 18hours a day?” I tell them I don’t, I play 18 hours a day. Every single day. Because themoment you love what you do, you will never have to work a single day in your life.Isn’t that exciting? For me, I love to create businesses. I love to solve people’sproblems. I love to entertain people on stage. I love to write down ideas. I love toshare. Those are what I love to do.If you are saying to yourself now, “But I don’t feel motivated and find it hard tomotivate myself!” That is because you don’t love what you do. You know, honestly, ifyou were to ask me to do something I don’t love, I too would not be motivated andwould become lazy. I mean, you may say you are a lazy person but ask yourself, “Isthere something in your life you are motivated about naturally?” I am sure there is.You see, a lot of people have the mindset that they must have a lot of discipline, bemotivated and work really hard; and only when they make all the money andwww.PavingTheWayToTheTop.com© 2010 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd.Now, am I saying that I am always motivated? No! There are times when I get lazy aswell. So even though I love what I am doing, I get days when I don’t feel like doingthings right away. Ah, that’s when the techniques come in, and I shift my physiology.That’s when I get up and go “Hallelujah!” and boom! My state comes back.That’s also when I use the technique of internal representation. Sometimes when Iget lazy, what I do is I ask myself, “What am I doing this for?” Then I start thinking,“Ok, I am doing this so that eventually all my businesses will be able to achieve theseresults in seven countries. I will have all my best-selling books on the shelves.” I willimagine and fantasize. The more I think about it in my mind, the bigger andbrighter I make those pictures. Like in a movie, I will make them closer. I turn upthe volume, the sound, so that it becomes so real. That gets me really excited and itdrives me. These are very powerful techniques, yes, but the root of it is you havegot to love and enjoy what you do.Values, Your Hot ButtonsThe psychological impact of using those techniques I’ve mentioned can be verypowerful. The question is: have you built them into a pattern of excellence?We know that it is not easy for a lot of people who want to develop their ownbusiness or write their own book. The reason is these people do not stretchthemselves enough. Before I went into authoring books, I started out by writingarticles. What did writing these articles do for me? I was actually taking a smallstep out of my comfort zone and it continued to be that way until itaccumulated.To get out of your procrastinating state, besides thinking about what you lovedoing, you need to think about what taking that action will actually do for you.For example, I may not be passionate or may even hate programming. Let’s say Ilook at the codes and get all confused. But what really motivates me are problemsolving and meeting a challenge. These are my value sets. Value sets per se are verypowerful. No matter what kind of challenge or issue presents itself, it becomesexciting and even fun.So when you find yourself lacking motivation, don’t simply fall back onpsychological techniques. Understand yourself first. Once you know yourself a bitbetter, you may realize, “Oh I am not motivated because of certain things that arenot within my control.” I find that a lot of people tend to shirk the responsibility ofbeing motivated. They go, “Oh well, I am not motivated because the situation is bad”,“Someone didn’t motivate me” or “My dog ate my breakfast.” When this happens,any sense of motivation that you might have had is no longer within your control.www.PavingTheWayToTheTop.com© 2010 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd.problems beat sweeping it under the carpet and eventually realizing everything isone big mess. Instead, clean things up step by step and you’ll find they become muchclearer for you.A lot of people seem to have this belief that the more successful you become, thefewer problems you have. Like the more money you make, the less problems youhave. And if you can make all the money in the world, then you’ve got no problems.But that’s not true. In fact, I can tell you that the more success you have, the moreproblems you’re going to have. The more money you make, the more problemsyou’re going to have. I can tell you something right now: both of us probably havemore problems than any of you reading this now.I worry about 80 staff every single month. I have to worry about three to fourbusinesses, $300,000 of overheads very month, customers complaining sometimes,programs not meeting the sales mark, not generating enough revenue… I’ve got toworry about staff fighting one another, partnership issues, problems overseas withoverseas partners… there are so many problems!Paving The Way To The Top!Discover The 6 Simple Steps That PropelledMe To Make My First MILLION in less than 5years and How You Can Too:www.PavingTheWayToTheTop.comBill Gates, a lot of people look at him and say, “You know, he’s so lucky,” but I amsure he has got bigger problems than you and me, all right. So again, it’s your beliefabout what a problem means. If you see a problem as something that’s there tostop you, that it’s there to make life difficult, then you know what, you are going tobe really miserable. But for me, I believe problems are doorways toopportunities. That behind every problem is an opportunity to learn more andmake more money. And problems are really there to, in a way, teach us lessons.So when I see it that way, it’s great. I mean, the only time you are not going to haveany problems is when you are in the grave. That’s when you don’t have problems, allright.So yeah, the root cause of all problems is life itself. But it’s how you look at it. I mean,I am not going to kid you and say when I face a problem, I never get upset, okay. I do.I get upset sometimes. It’s natural; it’s only human. I must be a robot to not get upsetbut I tell myself I only allow 20 minutes to be upset. So for the 20 minutes, I getreally pissed off, I get really angry, I curse the whole world, and I blame everybody.www.PavingTheWayToTheTop.com© 2010 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd.After 20 minutes, you know what happens? I take responsibility for it. So I let it out,all right, I am not saying you should keep it in.You have to know that I face failures all the time. We both fail all the time. In fact, Iwould say my failure rate is probably 50%. But because I do so much stuff, likeprobably out of a hundred ideas I have or things I start, 50 would fail. But so what?50 succeeded. It’s a lot of numbers but if you don’t even do that one or two,you’re never going to get any kind of success. And again, the fear of failure andrejection is what prevents people from winning, because it’s a lot about probabilityand numbers.How to Turn Problems into OpportunitiesIf you are now thinking this is just a whole bunch of common sense that’s nothelping you, perhaps you are experiencing a problem on a different level. Forinstance, I know there are some people who have start up businesses, but for somestrange reason, whenever they walk into the office, they feel disempowered. Theyget into fights and stuff like that.Now just take a step back from all that ruckus for a moment and begin to take agood look. Look at your system. Look at the people involved. Can you find anypositive payout for this negative behavior? Sometimes there is.Another example: there are some people who complain just to get attention andguess what? Attention is the number one value on their list. Can you imagine if that’sthe case, lots of trouble can occur and these people will just complain and complainto seek attention. Then there are some people who love to complain, because thedriving force behind their complaining is that they finally get to see you! Sometimesit’s important for these people to see you so if they can’t do so by the normal way,they will get through by the abnormal way. Take a look at your system andrealize that if you were to change everything inside it, it would be pretty muchimpossible.Important: Take Heed!1. Accept responsibility for the problem.2. Change yourself so that the response to you from theexternal environment changes.www.PavingTheWayToTheTop.com© 2010 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd.When you follow these two steps, you’ll find that you can step into the same systemelsewhere and because you are a different person now, you will react differently tothat failure, problem or rejection, whatever it might be. As a result, you will turn outto be a much stronger person.We would say that a lot of us actually ignore things that are happening around us.Sometimes we fall into a state of denial. We stop being honest to people in abusiness. The same thing happens with ourselves too. Can you be honest withyourself? Are you able to be in a position where you say, “Okay, I honestly say that Ifailed,” or “I honestly say that I created this problem myself.” Once you have reachedthat point of recognition, then all you need to do is to ask, “How do I deal with thisfailure, rejection or negative things that happen?”Here’s what I do personally. Every time something doesn’t go my way is I ask myselfa better question. The questions you ask yourself are going to determine whatyou focus on. So if something bad happens, and you say “Why did this happen tome?”, “Why is God so unfair?”, “Why am I so ‘suay’?” or “Why am I so unlucky?” Thenyou are just going to remember all the times you had been unlucky before. You arejust going to focus on all the miserable stuff in your life, and you are going to feeleven more miserable, all right.So I ask myself a better question: What can I learn from this? How can this be ablessing in disguise? These are the questions I always ask myself. And when I thinkhard enough, I will always find a blessing in disguise. Say, you got retrenched. Youcould say, “Why did this happen to me? Why is my company so unfair?” Or you couldask yourself this question: “How can this be a blessing?” or you might realize howyou can finally start that business you’ve always wanted but never had the chance.Wouldn’t that be a better question?How Virgin Airways was BornMy favorite example is one of my role models Richard Branson who started theVirgin brand. He owns Virgin Records, Virgin Brides, Virgin Cola, Virgin Mobile — heowns 300 companies under the Virgin brand. You can read his book called Losing MyVirginity. And do you know Virgin Airways is one of the very few airlines in theworld that’s making money? But do you know how he started Virgin Airways? It wasbecause of a problem he had.One day, he found himself stranded on an island called Beef Island, in the VirginIslands territory. But that’s not why he named it Virgin Atlantic, okay, it justwww.PavingTheWayToTheTop.com© 2010 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd.happened that way. He was stuck there — he was supposed to fly back to PuertoRico for a very important meeting but his flight got cancelled. Along with him werehundreds of passengers who were also stranded.Now at that point in time, a lot of people would say, “It’s a problem. Why did thishappen? Who’s in charge? Who’s at fault?” But instead, Branson asked himself this,“How can I get back to Puerto Rico?” And boom, his answer came, “I would chartermy own plane.” So he looked around for a plane chartering company and found aplane he could charter for $2000.Paving The Way To The Top!Discover The 6 Simple Steps That PropelledMe To Make My First MILLION in less than 5years and How You Can Too:www.PavingTheWayToTheTop.comMost people at that point in time would probably say, “Why should I pay for this?Why should I spend a couple of thousands of dollars? It’s not fair,” right? But insteadhe asked himself this: How can I charter this plane, get back to Puerto Rico andmake money? So he came up with the solution: he would sell tickets to people whowere also stranded like him. He took a cardboard and wrote “Virgin Airways $39Single Flight to Puerto Rico” and went round the airport.Within an hour, he filled up his entire plane. And so he not only managed to fly backto Puerto Rico, he made money! What’s more, when he brought all those passengersback, you know what they said to him? “Thank you so much. By the way, what’s thename of your airline?” Branson said “Virgin Atlantic.” They went, “Fantastic, keepgoing.” And that was how it got started.So it could be a blessing in disguise. I can assure you: the greatest things I haveachieved today are the result of the worst things that happened to us last time.Scrambling for Inspiration…Next, we teach this technique in Patterns of Excellence program called the Scrambletechnique. You know when you think of something that upsets you, or you think of aperson who is saying something that hurts you, you can do what I do. What I do inmy mind is I change the way I represent it. I imagine the person with a clown
full responsibility foryour actions. The author disclaims any warranties (express or implied),merchantability, or fitness for any particular purpose. The author shall in no eventbe held liable to any party for any direct, indirect, punitive, special, incidental, orconsequential damages arising directly or indirectly from the use of any of thismaterial, which is provided “as is”, and without warranties.www.PavingTheWayToTheTop.com© 2010 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd.From: Adam KhooRe: Driving Yourself to SuccessDear Success Seeker,One of the most important things you need for success in life is motivation. To beable to do monumental things like run a business, maintain and manage people,write a book, etc all require motivation right? Yet, so many of us are stillprocrastinating.Many people ask me how I keep working so hard, like more than 18 hours a day andthen throughout my weekends. They ask me how they can find such motivation,since the first thing that happens to them is they start to procrastinate.First things first, allow me to share my two cents about hard work. I have alwaysbelieved that there is no such thing as easy money. I say this because I believe it isonly when you work really hard at something that you excel and become thebest in it. To me, this is business — if you are not #1, you are nowhere. And so youhave to work very, very hard. I can attest to this myself!A lot of people look at how hard we work and go, “That’s crazy. Why do you work sohard? What drives you?” You see, whenever someone asks, “Adam, what motivatesyou or me?” I ask them back, “What motivates you to shop?” or “What motivates youto play computer games or watch TV or play golf?” You know what they reply? “It’sjust natural.” And there you have it. That is the key.The best way to get motivated is to do something naturally. The reason why Iam so motivated is because I love what I do. When you love what you do, it is nolonger work. It becomes fun! So when people ask me, “Adam, why do you work 18hours a day?” I tell them I don’t, I play 18 hours a day. Every single day. Because themoment you love what you do, you will never have to work a single day in your life.Isn’t that exciting? For me, I love to create businesses. I love to solve people’sproblems. I love to entertain people on stage. I love to write down ideas. I love toshare. Those are what I love to do.If you are saying to yourself now, “But I don’t feel motivated and find it hard tomotivate myself!” That is because you don’t love what you do. You know, honestly, ifyou were to ask me to do something I don’t love, I too would not be motivated andwould become lazy. I mean, you may say you are a lazy person but ask yourself, “Isthere something in your life you are motivated about naturally?” I am sure there is.You see, a lot of people have the mindset that they must have a lot of discipline, bemotivated and work really hard; and only when they make all the money andwww.PavingTheWayToTheTop.com© 2010 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd.Now, am I saying that I am always motivated? No! There are times when I get lazy aswell. So even though I love what I am doing, I get days when I don’t feel like doingthings right away. Ah, that’s when the techniques come in, and I shift my physiology.That’s when I get up and go “Hallelujah!” and boom! My state comes back.That’s also when I use the technique of internal representation. Sometimes when Iget lazy, what I do is I ask myself, “What am I doing this for?” Then I start thinking,“Ok, I am doing this so that eventually all my businesses will be able to achieve theseresults in seven countries. I will have all my best-selling books on the shelves.” I willimagine and fantasize. The more I think about it in my mind, the bigger andbrighter I make those pictures. Like in a movie, I will make them closer. I turn upthe volume, the sound, so that it becomes so real. That gets me really excited and itdrives me. These are very powerful techniques, yes, but the root of it is you havegot to love and enjoy what you do.Values, Your Hot ButtonsThe psychological impact of using those techniques I’ve mentioned can be verypowerful. The question is: have you built them into a pattern of excellence?We know that it is not easy for a lot of people who want to develop their ownbusiness or write their own book. The reason is these people do not stretchthemselves enough. Before I went into authoring books, I started out by writingarticles. What did writing these articles do for me? I was actually taking a smallstep out of my comfort zone and it continued to be that way until itaccumulated.To get out of your procrastinating state, besides thinking about what you lovedoing, you need to think about what taking that action will actually do for you.For example, I may not be passionate or may even hate programming. Let’s say Ilook at the codes and get all confused. But what really motivates me are problemsolving and meeting a challenge. These are my value sets. Value sets per se are verypowerful. No matter what kind of challenge or issue presents itself, it becomesexciting and even fun.So when you find yourself lacking motivation, don’t simply fall back onpsychological techniques. Understand yourself first. Once you know yourself a bitbetter, you may realize, “Oh I am not motivated because of certain things that arenot within my control.” I find that a lot of people tend to shirk the responsibility ofbeing motivated. They go, “Oh well, I am not motivated because the situation is bad”,“Someone didn’t motivate me” or “My dog ate my breakfast.” When this happens,any sense of motivation that you might have had is no longer within your control.www.PavingTheWayToTheTop.com© 2010 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd.problems beat sweeping it under the carpet and eventually realizing everything isone big mess. Instead, clean things up step by step and you’ll find they become muchclearer for you.A lot of people seem to have this belief that the more successful you become, thefewer problems you have. Like the more money you make, the less problems youhave. And if you can make all the money in the world, then you’ve got no problems.But that’s not true. In fact, I can tell you that the more success you have, the moreproblems you’re going to have. The more money you make, the more problemsyou’re going to have. I can tell you something right now: both of us probably havemore problems than any of you reading this now.I worry about 80 staff every single month. I have to worry about three to fourbusinesses, $300,000 of overheads very month, customers complaining sometimes,programs not meeting the sales mark, not generating enough revenue… I’ve got toworry about staff fighting one another, partnership issues, problems overseas withoverseas partners… there are so many problems!Paving The Way To The Top!Discover The 6 Simple Steps That PropelledMe To Make My First MILLION in less than 5years and How You Can Too:www.PavingTheWayToTheTop.comBill Gates, a lot of people look at him and say, “You know, he’s so lucky,” but I amsure he has got bigger problems than you and me, all right. So again, it’s your beliefabout what a problem means. If you see a problem as something that’s there tostop you, that it’s there to make life difficult, then you know what, you are going tobe really miserable. But for me, I believe problems are doorways toopportunities. That behind every problem is an opportunity to learn more andmake more money. And problems are really there to, in a way, teach us lessons.So when I see it that way, it’s great. I mean, the only time you are not going to haveany problems is when you are in the grave. That’s when you don’t have problems, allright.So yeah, the root cause of all problems is life itself. But it’s how you look at it. I mean,I am not going to kid you and say when I face a problem, I never get upset, okay. I do.I get upset sometimes. It’s natural; it’s only human. I must be a robot to not get upsetbut I tell myself I only allow 20 minutes to be upset. So for the 20 minutes, I getreally pissed off, I get really angry, I curse the whole world, and I blame everybody.www.PavingTheWayToTheTop.com© 2010 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd.After 20 minutes, you know what happens? I take responsibility for it. So I let it out,all right, I am not saying you should keep it in.You have to know that I face failures all the time. We both fail all the time. In fact, Iwould say my failure rate is probably 50%. But because I do so much stuff, likeprobably out of a hundred ideas I have or things I start, 50 would fail. But so what?50 succeeded. It’s a lot of numbers but if you don’t even do that one or two,you’re never going to get any kind of success. And again, the fear of failure andrejection is what prevents people from winning, because it’s a lot about probabilityand numbers.How to Turn Problems into OpportunitiesIf you are now thinking this is just a whole bunch of common sense that’s nothelping you, perhaps you are experiencing a problem on a different level. Forinstance, I know there are some people who have start up businesses, but for somestrange reason, whenever they walk into the office, they feel disempowered. Theyget into fights and stuff like that.Now just take a step back from all that ruckus for a moment and begin to take agood look. Look at your system. Look at the people involved. Can you find anypositive payout for this negative behavior? Sometimes there is.Another example: there are some people who complain just to get attention andguess what? Attention is the number one value on their list. Can you imagine if that’sthe case, lots of trouble can occur and these people will just complain and complainto seek attention. Then there are some people who love to complain, because thedriving force behind their complaining is that they finally get to see you! Sometimesit’s important for these people to see you so if they can’t do so by the normal way,they will get through by the abnormal way. Take a look at your system andrealize that if you were to change everything inside it, it would be pretty muchimpossible.Important: Take Heed!1. Accept responsibility for the problem.2. Change yourself so that the response to you from theexternal environment changes.www.PavingTheWayToTheTop.com© 2010 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd.When you follow these two steps, you’ll find that you can step into the same systemelsewhere and because you are a different person now, you will react differently tothat failure, problem or rejection, whatever it might be. As a result, you will turn outto be a much stronger person.We would say that a lot of us actually ignore things that are happening around us.Sometimes we fall into a state of denial. We stop being honest to people in abusiness. The same thing happens with ourselves too. Can you be honest withyourself? Are you able to be in a position where you say, “Okay, I honestly say that Ifailed,” or “I honestly say that I created this problem myself.” Once you have reachedthat point of recognition, then all you need to do is to ask, “How do I deal with thisfailure, rejection or negative things that happen?”Here’s what I do personally. Every time something doesn’t go my way is I ask myselfa better question. The questions you ask yourself are going to determine whatyou focus on. So if something bad happens, and you say “Why did this happen tome?”, “Why is God so unfair?”, “Why am I so ‘suay’?” or “Why am I so unlucky?” Thenyou are just going to remember all the times you had been unlucky before. You arejust going to focus on all the miserable stuff in your life, and you are going to feeleven more miserable, all right.So I ask myself a better question: What can I learn from this? How can this be ablessing in disguise? These are the questions I always ask myself. And when I thinkhard enough, I will always find a blessing in disguise. Say, you got retrenched. Youcould say, “Why did this happen to me? Why is my company so unfair?” Or you couldask yourself this question: “How can this be a blessing?” or you might realize howyou can finally start that business you’ve always wanted but never had the chance.Wouldn’t that be a better question?How Virgin Airways was BornMy favorite example is one of my role models Richard Branson who started theVirgin brand. He owns Virgin Records, Virgin Brides, Virgin Cola, Virgin Mobile — heowns 300 companies under the Virgin brand. You can read his book called Losing MyVirginity. And do you know Virgin Airways is one of the very few airlines in theworld that’s making money? But do you know how he started Virgin Airways? It wasbecause of a problem he had.One day, he found himself stranded on an island called Beef Island, in the VirginIslands territory. But that’s not why he named it Virgin Atlantic, okay, it justwww.PavingTheWayToTheTop.com© 2010 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd.happened that way. He was stuck there — he was supposed to fly back to PuertoRico for a very important meeting but his flight got cancelled. Along with him werehundreds of passengers who were also stranded.Now at that point in time, a lot of people would say, “It’s a problem. Why did thishappen? Who’s in charge? Who’s at fault?” But instead, Branson asked himself this,“How can I get back to Puerto Rico?” And boom, his answer came, “I would chartermy own plane.” So he looked around for a plane chartering company and found aplane he could charter for $2000.Paving The Way To The Top!Discover The 6 Simple Steps That PropelledMe To Make My First MILLION in less than 5years and How You Can Too:www.PavingTheWayToTheTop.comMost people at that point in time would probably say, “Why should I pay for this?Why should I spend a couple of thousands of dollars? It’s not fair,” right? But insteadhe asked himself this: How can I charter this plane, get back to Puerto Rico andmake money? So he came up with the solution: he would sell tickets to people whowere also stranded like him. He took a cardboard and wrote “Virgin Airways $39Single Flight to Puerto Rico” and went round the airport.Within an hour, he filled up his entire plane. And so he not only managed to fly backto Puerto Rico, he made money! What’s more, when he brought all those passengersback, you know what they said to him? “Thank you so much. By the way, what’s thename of your airline?” Branson said “Virgin Atlantic.” They went, “Fantastic, keepgoing.” And that was how it got started.So it could be a blessing in disguise. I can assure you: the greatest things I haveachieved today are the result of the worst things that happened to us last time.Scrambling for Inspiration…Next, we teach this technique in Patterns of Excellence program called the Scrambletechnique. You know when you think of something that upsets you, or you think of aperson who is saying something that hurts you, you can do what I do. What I do inmy mind is I change the way I represent it. I imagine the person with a clown
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