Ryan Kulp – Million Dollar Markete
Archive: http://archive.is/nXyaP
What will I learn
- How to acquire customers
- Technical marketing skills
- 7+ channels proficiency
What’s included
- 8+ weeks of curriculum
- Quizzes and exercises
- 1:1 mentorship
Course Curriculum
Most courses are “tool” tutorials. We teach how to think like a marketer.
Identify your Target Audience
- Introduction – 3:30
- Stakeholders – 8:01
- Buyer Psychology – 18:45
- The Path to Purchase – 21:00
- Customer Profiling – 10:21
- Pain Scoping – 4:00
- [Bonus] Rapid Customer Development Case Study
- Projects & Exercises
- Resources
- Summary
Paid Acquisition
- Introduction – 0:53
- Display – 20:54
- Retargeting
- Retargeting Audiences – 4:31
- Search – 5:55
- Google AdWords – 18:47
- Simple ROI Dashboard
- Live Account Exploration – 13:01
- Intro to Landing Pages – 4:23
- Landing Page Tutorial – 88:57
- Projects & Exercises
- Resources
- Summary
Organic Acquisition
- Introduction – 1:22
- Calculate Traffic Goals – 4:22
- Organic Channels
- Intro to SEO – 13:11
- [Bonus] Blog Post SEO Teardown – 11:09
- [Bonus] Ecommerce Store SEO – 25:24
- [Bonus] Local Services SEO – 22:14
- Platforms – 3:49
- Social Media – 3:58
- Communities – 7:16
- Growth Systems – 8:46
- Intro to CRO – 6:40
- Projects & Exercises
- Resources
- Summary – 1:10
Analytics
- Introduction – 5:18
- Content Analytics – 13:00
- Product Analytics – 13:00
- Growth Analytics – 3:38
- Retention Analytics – 6:45
- [Bonus] Retention Case Study
- Intro to SQL – 1:12
- Projects & Exercises
- Resources
- Summary
Partnerships and Referrals
- Introduction – 0:53
- Types of Referrals – 6:06
- Customer Referrals – 14:24
- Scaling Word of Mouth – 8:23
- Bonus – Partnership Launch Checklist – 3:52
- Bonus – Partnerships that Cut Costs – 3:41
- Projects & Exercises
- Resources
- Summary
Technical Marketing
- Introduction
- JavaScript Event Handlers – 28:18
- Intro to APIs – 55:27
- ROI with SQL – 29:52
- Intro to Web Scraping – 2:38
- Web Scraping – Manual Research – 7:03
- Web Scraping – Buying Leads – 19:20
- Web Scraping – Nonconventional – 28:07
- Web Scraping – Offline Marketing – 11:19
- Web Scraping – Advanced Case Study
- [Bonus] Sales Hacking
Competitive Strategy
- Intro – Tactics vs Strategy – 8:37
- Brand Safety – 3:42
- Positioning & Differentiation – 4:38
- Projects & Exercises – 4:18
Conversion Rate Optimization
- Premature CRO is a Waste of Time – 3:56
- A Tale of 6 Optimizations – Prospect CRO – 0:58
- Lead CRO
- Trial CRO
- Customer CRO – Part I
- Customer CRO – Part II
- Referral CRO
- Upsell CRO
- Project – CRO Planning – 0:48
- Do’s and Dont’s
- Server vs Client-side A/B Testing
Creativity
- Introduction – 6:08
- The 3 C’s of the Creative Process
- Conceive – How to find original ideas – 6:49
- Conceive – Workshop
- Curate – How to make ideas better – 4:33
- Curate – Workshop
- Choose – How to pick the best ideas to execute – 8:14
- Choose – Workshop
- Case Study – Applying Creativity in a Saturated Market
- Case Studies – Course Alumni
