Search Engine Optimization 2006 – VTC, James Gonzalez
Search Engine Optimization 2006
The Internet provides a tremendous opportunity to reach potential customers on a worldwide level, faster and easier than has ever been possible before. There are over 1 billion people online throughout the world today, and this number is growing larger every day at an unprecedented rate. With this many people online, it’s no surprise that the amount of search engine traffic throughout the world is staggering. The choices offered online, in terms of quantity and quality of websites, is also tremendous. It’s easy to get lost in the crowd and many new websites have failed because of poor search engine optimization.
VTC Author James Gonzalez is here to help you rise above the web noise and get noticed. From keyword placement to the best utilization of code, learn important tips you must know as well as common mistakes you must avoid, to be noticed on the web.
Course Intro
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Course Intro
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What Is Covered In This course
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Why Search Engines Are Important
(04:35) T
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Limitations of SE Optimization
(02:53) T
How Search Engines Work
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Survey of the Search Engine Landscape
(02:15) T
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Search Engine Terms Defined
(02:27) T
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Optimization Vs Advertising
(06:53) T
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Crawler-based Search Engines
(03:34) T
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How Crawler-based Search Engines Work
(04:11) T
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Web Directories
(03:30) T
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Pay Per Click Systems
(04:26) T
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How Engines Rank Web Pages pt.1
(03:57) T
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How Engines Rank Web Pages pt. 2
(05:21) T
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The Importance of Off-Page Factors
(03:17) T
Checking the Current Status of Your Sites
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Google and The Google Tool Bar
(04:54) T
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Checking Your Pages in Google
(03:21) T
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Checking Your Pages in Yahoo
(03:18) T
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Checking MSN and the Others
(04:49) T
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Making Frames More SE Friendly
(05:40) T
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Setting Page Titles and Descriptions
(04:27) T
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Checking Page Links and Content
(04:07) T
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How to Make Your Content Easy to Index
(04:01) T
Choosing Target Keywords
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Keyword Research
(04:49) T
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More Keyword Research
(03:30) T
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Keyword Phrases Vs Single Words
(04:50) T
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Analyzing the Competition for Keywords
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Identifying Your Money Keywords
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Make Keywords Specific and Descriptive
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Keyword Tools: Wordtracker
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Other Keyword Tools
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How Domain Names Effect SE Placement
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How Domain Names Affect SE Placement
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Choosing Effective Names
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Registering Domain Names
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Using Multiple Domain Names
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Setting Up Multiple Domain Names
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Designing Web Pages That Search Engines Like
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Creating Crawler-friendly Sites
(04:14) T
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Placing Keywords: Page Titles
(06:45) T
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Placing Keywords: Meta Descriptons
(06:05) T
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Placing Keywords: Meta Keywords
(02:35) T
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Placing Keywords: Headings
(03:23) T
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Placing Keywords: Body Text
(04:40) T
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Benefits of Using CSS
(06:24) T
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Working with Images
(04:00) T
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Additional Page Construction Tips
(05:32) T
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Robot.txt Files
(04:10) T
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Outgoing Links
(05:23) T
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Common Page Content Mistakes
(04:38) T
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Fixing Invisible Navigation Systems
(05:13) T
Link Building
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Why Links are Importnt
(02:54) T
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Link Basics
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Building Natural Link Structures
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Reciprocal Links
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Using Google PageRank
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Tips for Identifying Other Links
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Tips on Writing Link Requests
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Getting Links from Directories
(03:00) T
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Links that Can Work Against You
(04:06) T
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Strategies for Improving Your Links
(05:57) T
Advanced Link Building Techniques
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Provide Valuable Content
(03:47) T
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Syndicating Your Content
(03:54) T
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Article Directories
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Blogs
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Content Subscriptions Using RSS Feeds
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Paying for Traffic
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Why Pay for Traffic?
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Pay-Per-Click (PPC) Programs
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A Survey of PPC Programs
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Google AdWords and AddSense
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Improving AdWords Rankings
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Yahoo Search Marketing
(05:20) T
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Planning Your Yahoo Ad Campaign
(03:17) T
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Planning Your Bid Strategies
(04:16) T
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Determining Your Max Bids
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Yahoo Search Marketing Reports
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Tracking Your Ads
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Importance of Internet Advertising
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Google Specs and Overview
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Google Site Organization
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Google Page Construction Tips
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Google Link Strategies
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Avoiding The Google Sandbox Effect
(03:27) T
Yahoo
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Yahoo Specs and Overview
(05:17) T
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Yahoo Site Organization
(02:14) T
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Yahoo Page Construction Tips
(02:38) T
MSN Search
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MSN Search Specs and Overview
(03:23) T
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MSN Search Site Organization
(02:32) T
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MSN Search Optimization Techniques
(04:34) T
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MSN Search Linking Strategies
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Optimization Tips from MSN
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Ask Jeeves
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Ask Jeeves Specs and Overview
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Technical and Editorial Requirements
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Additional Requirements and Design Tips
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Web Directories
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Directories Vs Search Engines
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The Yahoo Directory
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Submitting Sites to the Yahoo Directory
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The Open Directory Project (ODP)
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Submitting a Site to the ODP
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Tips for Getting Listed in ODP
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Getting Hi-Tech Pages Indexed
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Frame Pages
(04:14) T
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Flash
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Optimizing Flash Content for Google
(04:48) T
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Avoiding Problematic Flash Content
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Dynamically Generated Pages
(03:32) T
Search Engine Optimization Tools
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Information Sources
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SEO Web Sites
(04:14) T
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Wordtracker
(05:43) T
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SE Rank Monitors
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Keyword Density Analyzers(02:19) T
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Link Optimizers-Optilink
(05:19) T
Final Thoughts 
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Course Wrap-up
(01:43) T
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Disclaimer
(01:08) T
Credits
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About Your Author
(01:48) T
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