Social Media Marketing with Facebook and Twitter – Anne-Marie Concepcion
Social Media Marketing with Facebook and Twitter
By: Anne-Marie Concepcion
Duration: 04h 24m
Updated on: 05/17/2011
Description:
In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company’s brand, increase sales, drive traffic to a site, and engage with customers using two of the hottest social networking venues today, Facebook and Twitter. Anne-Marie teaches not only the fundamentals of social media marketing, but also how to create a professional, top-level presence that can put a company in the viral marketing sweet spot. From creating Facebook fan pages to crafting the most perfect Twitter bio for SEO, Anne-Marie dives into the details of both services, and discusses the best third-party add-ons that maximize the social marketing impact.
Topics include:
- Understanding online marketing
- Keeping business and personal accounts separate
- Developing a marketing funnel strategy
- Creating a branded Twitter page background
- Optimizing tweets to help them go viral
- Leveraging the latest Facebook features for pages
- Creating targeted Facebook social ads
- Customizing Facebook pages with iframes
- Using Twitter and Facebook analytics to measure impact
- Reducing your workload with social media management programs
Contents:
Introductiom – 5m 30s
- Welcome
- What’s new?
1. The Big Picture – 22m 45s
- Understanding online marketing
- Comparing Twitter and Facebook
- Preparing for online marketing
2. Twitter Basics – 26m 14s
- Setting up your business account
- Creating and applying custom backgrounds
- Tweeting and following
- Following Twitter’s terms of service
3. Facebook Overview – 25m 46s
- Setting up your personal profile
- Understanding the News Feed
- Controlling access to your posts
- Customizing privacy settings
- Following Facebook’s terms of service
4. Tweeting for Business – 01h 05m
- Crafting follow-worthy Tweets
- Attracting followers
- Following the right people
- Responding to mentions
- Tracking keywords in the Twitter stream
- Using hashtags
- Getting Retweeted
- Adding your Twitter feed to your blog or web site
- Integrating a “Tweet This” feature into your online marketing
- Measuring your impact
5. Facebook Pages for Business – 01h 10m
- Setting up a Facebook Page
- Managing your Page’s photo strip
- Getting seen: Edge Rank and the Top News feed
- Configuring your Page settings
- Setting up Page admins
- Logging in as your Page
- Adding featured Pages to the sidebar
- Creating a friendly URL for your Page
- Using the Notes app for longer Wall posts
- Adding a Facebook Badge to your web site
- Adding a “Like” box and Wall feed to your web site
- Analyzing traffic with Facebook Insights
6. Extending Social Media Marketing – 44m 02s
- Reducing your workload with social media management programs
- Enhancing your Page with Facebook apps
- Creating an iframe app to customize your Page
- Adding a “Like” button to your content outside of Facebook
- Advertising on Facebook with Social Ads
- Advertising on Twitter with sponsored Tweets
7. Conclusion – 03m 59s
- Next steps
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