The R.O.I Method Course – Scott Oldford

The R.O.I Method Course – Scott Oldford

The R.O.I Method is one of the most powerful sale and marketing methods on the planet. Inside of the course, we go through everything required to implement into your business.

Course curriculum

1. WELCOME TO THE R.O.I METHOD COURSE | START HERE

•     VIDEO | WELCOME TO THE R.O.I METHOD
•     TRANSCRIPT | WELCOME TO THE R.O.I METHOD
•     VIDEO | HOW TO USE THIS PROGRAM
•     TRANSCRIPT | HOW TO USE THIS PROGRAM
•     VIDEO | MEET YOUR MENTOR: SCOTT OLDFORD
•     TRANSCRIPT | MEET YOUR MENTOR: SCOTT OLDFORD

2. MODULE 0 | INTRODUCTION

•     VIDEO | SECTION 1: ROI METHOD FOR YOUR PRODUCT TYPE
•     TRANSCRIPT | SECTION 1: ROI METHOD FOR YOUR PRODUCT TYPE
•     VIDEO | SECTION 2: ROI METHOD FOR YOUR MONTHLY PROFIT
•     TRANSCRIPT | SECTION 2: ROI METHOD FOR YOUR MONTHLY PROFIT
•     VIDEO | SECTION 3: ROI METHOD FOR YOUR AUDIENCE SIZE
•     TRANSCRIPT | SECTION 3: ROI METHOD FOR YOUR AUDIENCE SIZE
•     VIDEO | SECTION 4: ROI METHOD FOR DIFFERENT TYPES OF TRAFFIC
•     TRANSCRIPT | SECTION 4: ROI METHOD FOR DIFFERENT TYPES OF TRAFFIC

3.MODULE 1 | BUSINESS FUNDAMENTALS

•     MODULE 1 | SECTION 1: ROI MINDSET OF MARKETING & SALES
•     VIDEO | THE DAILY SHIFT
•     TRANSCRIPT | THE DAILY SHIFT
•     BONUS | DAILY SHIFT MINDSET OF SALES & MARKETING LESSONS
•     VIDEO | INVISIBLE ROI
•     TRANSCRIPT | INVISIBLE ROI
•     VIDEO | LONG VS. SHORT TERM DECISION MAKING
•     TRANSCRIPT | LONG VS. SHORT TERM DECISION MAKING
•     VIDEO | STACKING WINS VS. LETTING IT GO
•     TRANSCRIPT | STACKING WINS VS. LETTING IT GO
•     VIDEO | THE TRUTH ABOUT MOMENTUM & IT’S MISTRESS
•     TRANSCRIPT |THE TRUTH ABOUT MOMENTUM & IT’S MISTRESS
•     VIDEO | HOW THE ROI METHOD WILL ACTUALLY WORK & HOW QUICKLY YOU’LL SEE RESULTS
•     TRANSCRIPT | HOW THE ROI METHOD WILL ACTUALLY WORK & HOW QUICKLY YOU’LL SEE RESULTS
•     VIDEO | DEALING WITH OVERWHELM
•     TRANSCRIPT | DEALING WITH OVERWHELM
•     VIDEO | TEST, TEST, TEST & TRACKING
•     TRANSCRIPT | TEST, TEST, TEST & TRACKING
•     VIDEO | THE MARKETING & SALES HAMSTER WHEEL
•     TRANSCRIPT | THE MARKETING & SALES HAMSTER WHEEL
•     VIDEO | LOSS AVERSION
•     TRANSCRIPT | LOSS AVERSION
•     LINK TO BOOK SUGGESTION | SUPER THINKING: THE BIG BOOK OF MENTAL MODELS
•     MODULE 1 | SECTION 2: ROI FOR YOUR BUSINESS MODEL
•     VIDEO | THE IMPORTANCE OF YOUR BUSINESS MODEL
•     TRANSCRIPT | THE IMPORTANCE OF YOUR BUSINESS MODEL
•     VIDEO | GROWTH VS. PROFIT VS. WEALTH
•     TRANSCRIPT | GROWTH VS. PROFIT VS. WEALTH
•     VIDEO | THE 4-STEP BUSINESS MODEL MAXIMIZER + THE VALUE LADDER
•     TRANSCRIPT | THE 4-STEP BUSINESS MODEL MAXIMIZER + THE VALUE LADDER
•     VIDEO | THE 3 TYPES OF CURRENCY + BUILDING A 3 CURRENCY BUSINESS MODEL
•     TRANSCRIPT | THE 3 TYPES OF CURRENCY + BUILDING A 3 CURRENCY BUSINESS MODEL
•     VIDEO | FRONT END VS. BACKEND + LIFETIME VALUE
•     TRANSCRIPT | FRONT END VS. BACKEND + LIFETIME VALUE

4. MODULE 2 | RELEVANCY

• VIDEO | INTRODUCTION: WHY IS RELEVANCY IMPORTANT?
• TRANSCRIPT | INTRODUCTION: WHY IS RELEVANCY IMPORTANT?
• MODULE 2 | SECTION 1: DEVELOP & VALIDATE YOUR OFFER
• VIDEO | THE IMPORTANCE OF A GREAT PRODUCT
• TRANSCRIPT | THE IMPORTANCE OF A GREAT PRODUCT
• VIDEO | PAIN KILLER VS. VITAMIN
• TRANSCRIPT | PAIN KILLER VS. VITAMIN
• VIDEO | 4 REASONS SOMEONE BUYS YOUR STUFF
• TRANSCRIPT | 4 REASONS SOMEONE BUYS YOUR STUFF
• VIDEO | CARROT CAKE VS. COOKED CARROTS
• TRANSCRIPT | CARROT CAKE VS. COOKED CARROTS
• VIDEO | HOW TO DEVELOP YOUR OFFER
• TRANSCRIPT | HOW TO DEVELOP YOUR OFFER
• VIDEO | HOW TO VALIDATE YOUR OFFER
• TRANSCRIPT | HOW TO VALIDATE YOUR OFFER
• VIDEO | WHEN IT’S TIME TO SCALE YOUR OFFER
• TRANSCRIPT | WHEN IT’S TIME TO SCALE YOUR OFFER
• MODULE 2 | SECTION 2: DEVELOP YOUR METHODOLOGY
• VIDEO | THE IMPORTANCE OF YOUR METHOD
• TRANSCRIPT | THE IMPORTANCE OF YOUR METHOD
• VIDEO | EXTRACTING YOUR METHOD FROM MIND TO PAPER
• TRANSCRIPT | EXTRACTING YOUR METHOD FROM MIND TO PAPER
• WORKSHEET | HOW TO EXTRACT YOUR METHOD FROM YOUR MIND
• VIDEO | EVOLVING YOUR METHOD
• TRANSCRIPT | EVOLVING YOUR METHOD
• VIDEO | PUBLISHING YOUR METHOD
• TRANSCRIPT | PUBLISHING YOUR METHOD
• MODULE 2 | SECTION 3: YOUR CUSTOMER
• VIDEO | WHY IT’S IMPORTANT TO KNOW YOUR CUSTOMER
• TRANSCRIPT | WHY IT’S IMPORTANT TO KNOW YOUR CUSTOMER
• VIDEO | 360 DEGREE AVATAR
• TRANSCRIPT | 360 DEGREE AVATAR
• WORKBOOK | 360 DEGREE AVATAR
• EXAMPLES | 360 DEGREE AVATAR
• VIDEO | WHY ALL OF THE $ IS MADE IN BETWEEN THE GAP
• TRANSCRIPT | WHY ALL OF THE $ IS MADE IN BETWEEN THE GAP
• MODULE 2 | SECTION 4: POSITIONING
• VIDEO | DEVELOPING YOUR POSITIONING
• TRANSCRIPT | DEVELOPING YOUR POSITIONING
• VIDEO | DEVELOPING YOUR POSITIONING SENTENCE
• TRANSCRIPT | DEVELOPING YOUR POSITIONING SENTENCE
• VIDEO | 6 STEP PROCESS FOR YOUR UNFAIR ADVANTAGE
• TRANSCRIPT | 6 STEP PROCESS FOR YOUR UNFAIR ADVANTAGE
• WORKSHEET | 6 STEP UNFAIR ADVANTAGE PROCESS
• MODULE 2 | SECTION 5: MESSAGING
• VIDEO | WHY MESSAGING IS SO IMPORTANT
• TRANSCRIPT | WHY MESSAGING IS SO IMPORTANT
• VIDEO | THE SSF METHOD
• TRANSCRIPT | THE SSF METHOD
• VIDEO | THE 9 P’S OF MESSAGING
• TRANSCRIPT | THE 9 P’S OF MESSAGING
• VIDEO | THE 9 P’S WORKSHEET EXPLAINED
• TRANSCRIPT | THE 9 P’S WORKSHEET EXPLAINED
• WORKSHEET | 9 POINT MESSAGING EXERCISE
• VIDEO | THE SSF MATRIX
• TRANSCRIPT | THE SSF MATRIX
• VIDEO | THE SSF METHOD MATRIX EXPLAINED
• TRANSCRIPT | THE SSF METHOD MATRIX EXPLAINED
• PDF | THE SSF METHOD
• THE 13 DIFFERENT TYPES OF CONTENT
• VIDEO | THE 13 DIFFERENT CONTENT TYPES WORKSHEET SCREENSHARE
• TRANSCRIPT | THE 13 DIFFERENT TYPES OF CONTENT
• WORKSHEET | THE 13 DIFFERENT TYPES OF CONTENT
• THE RELEVANCY GRID & CONTENT BLOCKS
• EXAMPLE | RELEVANCY GRID TEMPLATE
• VIDEO | RELEVANCY GRID TEMPLATE OVERVIEW
• TRANSCRIPT | RELEVANCY GRID TEMPLATE OVERVIEW
• EXAMPLE | SCOTT’S CONTENT POSTS
• MODULE 2 | SECTION 6: BRANDING
• VIDEO | THE IMPORTANCE OF BRANDING
• TRANSCRIPT | THE IMPORTANCE OF BRANDING
• BRAND VOICE, MOOD BOARD & INTEGRITY
• VIDEO | BRAND WORKSHEET
• TRANSCRIPT | BRAND WORKSHEET
• WORKSHEET | BRAND COMMITMENT
• YOUR BRAND STORY
• VIDEO | YOUR BRAND STORY WORKSHEET
• TRANSCRIPT | YOUR BRAND STORY WORKSHEET
• WORKSHEET | YOUR BRAND STORY

5. MODULE 3 | OMNIPRESENCE

• VIDEO | INTRODUCTION: WHY IS OMNIPRESENCE IMPORTANT?
• MODULE 3 | SECTION 1: THE FOUNDATION OF OMNIPRESENCE
• VIDEO | THE PSYCHOLOGY & SCIENCE BEHIND OMNIPRESENCE
• TRANSCRIPT | THE PSYCHOLOGY & SCIENCE BEHIND OMNIPRESENCE
• WORKSHEET | THE PSYCHOLOGY & SCIENCE BEHIND OMNIPRESENCE
• VIDEO | WHY MONEY FOLLOWS ATTENTION
• TRANSCRIPT | WHY MONEY FOLLOWS ATTENTION
• VIDEO | CONTEXT VS. CONSUMPTION
• TRANSCRIPT | CONTEXT VS. CONSUMPTION
• VIDEO | THE GREAT AMPLIFIER
• TRANSCRIPT | THE GREAT AMPLIFIER
• VIDEO | THE LARGEST MINDSET BLOCK FOR OMNIPRESENCE
• TRANSCRIPT | THE LARGEST MINDSET BLOCK FOR OMNIPRESENCE
• MODULE 3 | SECTION 2: CONTENT STRATEGY FOR OMNIPRESENCE
• VIDEO | THE OMNIPRESENCE CONTENT STRATEGY
• TRANSCRIPT | THE OMNIPRESENCE CONTENT STRATEGY
• VIDEO | USING YOUR RELEVANCY GRID CONTENT
• TRANSCRIPT | USING YOUR RELEVANCY GRID CONTENT
• VIDEO | DEVELOPING GREAT CONTENT
• TRANSCRIPT | DEVELOPING GREAT CONTENT
• VIDEO | HOW TO BE MAGNETIZING
• TRANSCRIPT | HOW TO BE MAGNETIZING
• VIDEO | HOW TO MEDIATE ATTENTION
• TRANSCRIPT | HOW TO MEDIATE ATTENTION
• WORKSHEET | OMNIPRESENCE CONTENT STYLES FOR ROI METHOD
• WORKSHEET | OMNIPRESENCE & TRAFFIC GUIDE
• MODULE 3 | SECTION 3: THE 4 STAGES OF OMNIPRESENCE
• VIDEO | THE 4 STAGES OF OMNIPRESENCE & HOW IT WORKS
• TRANSCRIPT | THE 4 STAGES OF OMNIPRESENCE & HOW IT WORKS
• VIDEO | HOW OMNIPRESENCE AUDIENCES WORK
• TRANSCRIPT | HOW OMNIPRESENCE AUDIENCE WORK
• VIDEO | 4 STAGES OF OMNIPRESENCE GUIDE
• TRANSCRIPT | 4 STAGES OF OMNIPRESENCE GUIDE
• WORKSHEET | THE 4 STAGES OF OMNIPRESENCE GUIDE
• WORKSHEET | THE 4 STAGES OF OMNIPRESENCE TEMPLATE
• WORKSHEET | AUDIENCE GROUPS & OMNIPRESENCE
• MODULE 3 | SECTION 4: LAUNCHING WITH OMNIPRESENCE
• VIDEO | OMNIPRESENCE USING ORGANIC & PARTNERSHIPS TRAFFIC
• TRANSCRIPT | OMNIPRESENCE USING ORGANIC & PARTNERSHIPS TRAFFIC
• VIDEO | OMNIPRESENCE USING PAID ADVERTISING
• TRANSCRIPT | OMNIPRESENCE USING PAID ADVERTISING
• VIDEO | LAUNCHING OMNIPRESENCE TO CURRENT AUDIENCES
• TRANSCRIPT | LAUNCHING OMNIPRESENCE TO CURRENT AUDIENCES
• VIDEO | OMNIPRESENCE LIVE & EVERGREEN CAMPAIGNS
• TRANSCRIPT | OMNIPRESENCE LIVE & EVERGREEN CAMPAIGNS
• VIDEO | THE 5 TYPES OF SOCIAL PROOF
• TRANSCRIPT | THE 5 TYPES OF SOCIAL PROOF
• VIDEO | OPTIMIZATION & IMPLEMENTING OMNIPRESENCE
• TRANSCRIPT | OPTIMIZATION & IMPLEMENTING OMNIPRESENCE

6. MODULE 4 | INTIMACY

• VIDEO | INTRODUCTION TO THE 3 C’S OF INTIMACY & WHY IT’S IMPORTANT FOR YOUR SALES & GROWTH
• MODULE 4 | SECTION 1: INTIMACY THROUGH CONNECTION
• VIDEO | WHAT DOES CONNECTION DO FOR YOUR BUSINESS?
• TRANSCRIPT | WHAT DOES CONNECTION DO FOR YOUR BUSINESS?
• VIDEO | AUTHENTICITY, VULNERABILITY & EQ
• TRANSCRIPT | AUTHENTICITY, VULNERABILITY & EQ
• VIDEO | THE POWER OF STORYTELLING & SHARING YOUR PERSPECTIVE
• TRANSCRIPT | THE POWER OF STORYTELLING & SHARING YOUR PERSPECTIVE
• VIDEO | CONNECTING WITH THE CONSCIOUSNESS OF YOUR CUSTOMER
• TRANSCRIPT | CONNECTING WITH THE CONSCIOUSNESS OF YOUR CUSTOMER
• MODULE 4 | SECTION 2: INTIMACY THROUGH COMMUNITY
• VIDEO | WHY COMMUNITY IS SO IMPORTANT
• TRANSCRIPT | WHY COMMUNITY IS SO IMPORTANT
• VIDEO | HOW TO DEVELOP COMMUNITY
• TRANSCRIPT | HOW TO DEVELOP COMMUNITY
• VIDEO | BUILD COMMUNITY WITH FACEBOOK GROUPS
• TRANSCRIPT | BUILD COMMUNITY WITH FACEBOOK GROUPS
• VIDEO | BUILD COMMUNITY WITH INSTAGRAM
• TRANSCRIPT | BUILD COMMUNITY WITH INSTAGRAM
• VIDEO | BUILD COMMUNITY WITH YOUR EMAIL LIST
• TRANSCRIPT | BUILD A COMMUNITY WITH YOUR EMAIL LIST
• VIDEO | SCALING YOUR COMMUNITY
• TRANSCRIPT | SCALING YOUR COMMUNITY
• MODULE 4 | SECTION 3: INTIMACY THROUGH CONVERSATION
• VIDEO | WHY CONVERSATION IS SO IMPORTANT FOR INTIMACY
• TRANSCRIPT | WHY CONVERSATION IS SO IMPORTANT FOR INTIMACY
• VIDEO | SOCIAL SELLING 101
• TRANSCRIPT | SOCIAL SELLING 101
• VIDEO | HOW TO LEAD CONVERSATIONS & TURN THEM INTO CLIENTS
• TRANSCRIPT | HOW TO LEAD CONVERSATIONS & TURN THEM INTO CLIENTS

7. MODULE 5 | BUILD YOUR ROI FUNNEL

• MODULE 5 | INTRODUCTION: BUILDING YOUR FUNNEL
• VIDEO | WHAT IS A MARKETING FUNNEL
• TRANSCRIPT | WHAT IS A MARKETING FUNNEL
• VIDEO | WHAT IS THE ROI FUNNEL
• TRANSCRIPT | WHAT IS THE ROI FUNNEL
• MODULE 5 | SECTION 1: FUNNEL BASICS
• VIDEO | HOW THE SSF METHOD WORKS IN YOUR FUNNEL
• TRANSCRIPT | HOW THE SSF METHOD WORKS IN YOUR FUNNEL
• GUIDE | MY FAVORITE FUNNELS FOR DIFFERENT BUSINESS MODELS
• VIDEO | SIMPLICITY, AUTOMATION & THE PARADOX
• TRANSCRIPT | SIMPLICITY, AUTOMATION & THE PARADOX
• VIDEO | THE HIDDEN FUNNEL
• TRANSCRIPT | THE HIDDEN FUNNEL
• MODULE 5 | SECTION 2: RELEVANCY & LEAD MAGNETS
• VIDEO | THE DIFFERENT TYPES OF LEAD MAGNETS & RELEVANCY
• TRANSCRIPT | THE DIFFERENT TYPES OF LEAD MAGNETS & RELEVANCY
• GUIDE | THE DIFFERENT TYPES OF LEAD MAGNETS & WHAT YOU NEED TO KNOW
• MODULE 5 | SECTION 3: FUNNEL IMPLEMENTATION
• VIDEO | DEVELOPING YOUR LEAD MAGNETS
• GUIDE & EXAMPLE | STEP BY STEP GUIDE FOR DEVELOPING LEAD MAGNETS
• BONUS | GUIDE: ONLINE CHALLENGES 101
• VIDEO | DEVELOPING YOUR LANDING PAGES
• GUIDE | DEVELOPING YOUR LANDING PAGE & THANK YOU PAGE
• VIDEO | DEVELOPING YOUR EMAIL SEQUENCE
• GUIDE | EMAIL SEQUENCE
• TEMPLATE | MY PERFECT EMAIL
• DEVELOPING YOUR CONVERSION METHOD
• GUIDE | APPLICATION PAGES & APPLICATION FORMS
• GUIDE | STEP BY STEP GUIDE FOR DEVELOPING CONVERSION METHODS
• GUIDE | USING A FACEBOOK GROUP INSIDE OF YOUR FUNNEL
• VIDEO | TECHNOLOGY & SOFTWARE
• GUIDE | TECHNOLOGY & WHAT YOU SHOULD USE
• VIDEO | 3 PART FUNNEL LAUNCH
• TEMPLATES | FOR BUILDING YOUR FUNNEL
• MODULE 5 | SECTION 4: FUNNEL OPTIMIZATION
• VIDEO | OPTIMIZING THE ROI FUNNEL
• GUIDE | OPTIMIZATION GUIDE
• VIDEO | FUNNEL STACKING
• VIDEO | DESIGN OF YOUR LEAD MAGNET & WHY IT MIGHT NOT MATTER
• VIDEO | KPI’S & FUNNEL TRACKING
• GUIDE | SCORECARD & FUNNEL CALCULATOR
• VIDEO | MODULE 5: CONCLUSION

8. COURSE ROLL-OUT DETAILS

• COURSE ROLL-OUT SCHEDULE
• BUGS, PROBLEMS AND COURSE FEEDBACK

9. BONUSES & EXTRA’S

• BONUS Q&A CALLS WITH SCOTT OLDFORD
• THE ROI METHOD: OFFICIAL Q&A

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