EBEN PAGAN – MARKETING MINDSET
What’s the difference between people who feel successful and people who feel they’ve failed?
The answer is their mindset.
If you learn and grow from failure, suddenly it becomes a personal asset.
People who are successful don’t want instant gratification. They don’t ever think about hitting a point of success and never working again.
Instead they ask, “How do I improve myself and continue to do that consistently over time?”
Can you see the difference? It’s all in the mindset.
And making “mindset shifts” is perhaps the highest leverage thing you can do to instantly boost the success of your business. Especially when it comes to marketing.
For the first half of my business career I was jumping from one business to the other trying to make something work.
The one thing that always stopped me was my ability to reach new customers and get them to buy my products or services. In other words…marketing.
Often times I would spend several months creating a really amazing product or service that I knew certain people out there would love.
The only problem was I could never get enough people to buy from me to see any REAL success.
And then it happened…
One of the most profound mindset shifts I learned in my journey to business success was realizing that I was a marketer FIRST and then a business owner.
That’s because the majority of activities that you need to do in your business will cost money. They won’t make you any money … except for marketing.
Simply put, marketing will make you the most money in your business.
So when I changed my mindset to “Marketing will make me the most money inside my business,” I began to approach all aspects of my business differently. I began to see business in a whole new light, focusing my time on the things that made me money.
And that eventually led to growing 10 very profitable businesses in several different niche markets that have attracted well over a million new customers –– and sold a combined $100 million worth of online products and services.
So right now, I want you to connect the life blood of your business to the right marketing mindsets. Without them, your business will die.
When I put on my “marketing hat” and took it seriously the game started to change for me.
Because when you learn marketing mindsets you learn to think like another person. Learning to think like other people is the key to creating value for others – which is the key to business success and ultimately wealth success.
And being great at marketing requires you to get out of your own head, get into the heads of others, and change your mindsets.
As marketers, we make the mistake of talking to “logic” and facts and we forget that we are trying to sell to irrational humans.
To create powerful marketing, we need to identify what’s driving our customers emotionally.
The secret is to forget about yourself, place your consciousness squarely inside your customer’s body, and say, “now that I am my customer … what do I want?”
if you start with the wrong ideas and have a weak foundation, you will end up losing the game before you even begin.
But if you get the mindset right from the beginning, you will minimize mistakes and have a far better probability of success.
Here’s Just A Small Glimpse
Of What You’ll Learn Inside:
How to make a first impression with prospects that makes them feel like you truly “get” them
How to match your product and service to your perfect clients
How to get your customers to take action by making them think it was all their idea!
How to find the exact words and copy that will motivate your customer the most
How to use the power of Positioning to create your own product category you can be first in
How to create a memorable product or business name that will 10x your success
How to create an offer so irresistible it’s IMPOSSIBLE for customers to pass by
Discover the keys to creating headlines that grab instant attention
How to speak in your customer’s language to create copy that gets customers to take action right away
How to make sure your prospects can understand and relate to what you’re offering
How to avoid the most common design mistakes that can turn prospects off from buying from you
How to capture tons of leads with opt-in pages that really work
How to turn first-time customers into lifelong buyers!
